Dm invests in prices, technological development and its store network

This article is available for reading in Trade magazin 2024/12-01

Balanced growth by the dm Group

The dm Group can look back on a successful 2023-2024 financial year, with Austria and its partner countries (Hungary, Czech Republic, Slovakia, Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Romania, Bulgaria, Northern Macedonia, Italy) realising EUR 5,248m sales (+16.5%) with 1,947 stores (+1.9%). Sales by dm Magyarország exceeded HUF 244bn in the last financial year, with store sales up 17% and online sales improving by 20.5% compared to the same period a year before. The number of purchases increased by almost 10%, with the basket value growing.

Dm’s goal is to be an engine of growth

The dm Group has invested several million euros in developing its store network, logistics and IT systems. A real milestone from the perspective of dm’s future digital potential was the integration of country-specific IT systems into a common system, bringing processes in all 14 dm countries into a single system. The dm App isn’t only a shopping platform, but also an important and innovative interface for product information. As for the dm active beauty loyalty programme, it has more than 1.3 million registered members. In the 2023-2024 financial year, 21 dm stores stopped using fossil fuels and intermodal transport was introduced: 14 suppliers of the Enns (Austria) distribution centre and 13 suppliers of the dm brand’s distribution centre in Páty (Hungary) have been converted to a combined transport mode, with goods travelling most of the way by rail. Dm has once again been awarded the Family Friendly Place certificate, the Reliable Employer and Randstad’s Most Attractive Employer awards. (x)