Alpro expands plant protein range in partnership with Peter Crouch

By: Trademagazin editor Date: 2024. 10. 03. 10:30

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Alpro has added a series of new products to its plant protein range, in a new partnership with football legend Peter Crouch.

This article is available for reading in Trade magazin 2024/8-9

Alpro has come out with two new chilled plant-based protein drinks – Alpro Plant Protein Chocolate Flavour Drink (750ml) and Plant Protein Original Drink (750ml) – and two new alternative yogurts in the United Kingdom, under the names Alpro Plant Protein Mixed Berries (200g) and Plant Protein Tropical Fruit (200g). The launch is backed by a campaign starring football legend Peter Crouch. //