UK: Aldi and Lidl Predicted to Overtake Tesco by 2027

By: Trademagazin editor Date: 2022. 08. 30. 12:04

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Former Lidl UK boss Ronny Gottschlich has predicted that German retailers Aldi and Lidl will overtake Tesco – currently the UK’s largest supermarket – within the next five years.

Lidl and Aldi have gained £2.3 billion of British grocery sales over the past year

Gottschlich, who ran Lidl’s British operation for six years until 2016, said that between them, Aldi and Lidl would “overtake Tesco by 2027 at the latest”. He also believes they will “grow their combined market share – currently at 16% – to 20% within the next year and a half.”

His statement follows on from last week’s Kantar market share data which revealed that Aldi had overtaken Morrisons to claim its place in the Big Four, as its share of the UK market grew to 9.2%, overtaking Morrisons 9%. Between them, Lidl and Aldi have gained £2.3 billion of British grocery sales over the past year, representing a significant shift in spending towards the relative newcomers to the UK market.

It was also recently revealed that Lidl and Aldi are currently second only to Tesco for UK market share, with a combined share of 16.1%.

As market leader, Tesco currently has 26.9% of the UK market share, while the next largest, Sainsbury’s, has 14.8% of the sector, placing the discounters’ combined efforts firmly in second spot.

Grocery Gazette