ALDI is also cool on TikTok

By: Trademagazin Date: 2023. 05. 19. 12:35

The number of likes given to ALDI Hungary’s tiktok content by its fans and followers has crossed the magical one million mark in the past few days, thus proving that the supermarket chain has found its audience on this relatively new platform, which is mainly visited by the younger age groups, who are buyers of its content and products.

ALDI Hungary has long been paying great attention to its social media appearances, presenting the ALDI world and the ALDI feeling of life in posts that are exciting, unique, innovative and take into account the needs of the age group specific to the platform for its fans on the platforms. The department store chain’s Facebook page, which was launched 10 years ago, is instantly recognizable for its unique, specific humor, ALDI’s funny jokes often become memes, and the press also likes to praise and acknowledge ALDI’s social media content, with the audience success of some “mind-numbingly funny” content. In addition to the success of the Facebook page, the store chain’s Instagram and TikTok channels are also growing in popularity, ALDI has the most followers and likes among the TikTok channels of food retail chains.