Promotions make people active

According to Szonsa Ipsos newest POSTerTEST survey, the promotion ads of retail sector make people more active as the average.

 The average activition rate of the
outdoor campaigns in 2008 was 55%, the rate of retail was 60%. The
activity rate of hypermarkets' outdoor ads was 63% – the survey said.
Specialists think people are interested in prices, the success of the campaign depends on the dramatic
unities of message-creativity-placement.

According to survey young people in age
15-24 and older 45-60 are more openly for outdoor campaigns as the
average.