Posts From trademagazin

Dry weather is bad for agriculture

Despite the rain falls of the recent days, 200 millimeters are still missing from the usual amount of precipitation. The dry weather can cause more than 100 billion HUF losses...

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Smoking in restaurants would be prohibited

If the Parliament supports the proposal of the Health Committee, the law about the protection of the non-smokers could be strenghtened. Hosts expects a further drop in the turnover of...

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Chiquita Ltd. abolished

The Vác based fruit trader the Chiquita Hungary Trading Ltd. will be wound up. The company majority-owned by Chiquita Banana Company B.V. registered in the Netherlands, imported fruits, especially bananas...

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Lidl plans to enter Romanian market

Discount food chain Lidl has advanced plans to enter the Romanian market and is currently scouting out potential store space, according to representatives of the company quoted by local newspaper...

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Consumer confidence in the United States is improving

The confidence indicator of Conference Board's the leading market research group increased to 54.9 points in May after April’s 40.8 points. The prior expectation was only 42.3 points. By the...

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Liquidation of Herz Salami has been started

The liquidation application against Herz Salami Ltd. became effective. It is begining of the liquidation of the 120 year old domestic company. The company's majority owner Jámbor János said, that...

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Save and invest rather than taking up loans

The economic crisis did not change the financial habits of people, however changed the usage of financial products – states the study of GfK Hungária market Researc Institute. The financial...

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Bank guarantee program to help food processors

The Food Industry Bank Guarantee Program of Hungarian Development Bank (MFB) provides a total of 37.5 billion HUF working capital loan for helping out the businesses. With the 90 percent...

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Bartender competition with aces

For the eleventh time this year the Bacardi-Martini Open Cup has given the scope for the competition of domestic mixers with the participation of prestigious professional jury. Mixers could compete...

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A reduction in Ecostat’s tourism indicator

The tourism indicator which demonstrates the expectations of the population and the businesses of the tourism sector decreased slightly. According to the survey of the fisrt half of the year...

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New domestic restaurant chain

In April 2009 the latest domestic restaurant chain opened its first restaurant under the name Oscar Pizza. The network has 8-10 frequented placed businesses. All units have exactly the same...

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One of the big loser of the crisis is the meat industry

According to the datas of Optem Company Information Service by mid-May, winding-up proceedings has been started against 73 animal husbandry, meat trading or meat-processing companies, so meat industry is the...

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Decreasing prices at Slovakian retailers

After the chains in Slovakia are already advertised products that are cheaper than in Hungary, the Slovak retailers also began to decrease its prices. In the first quarter of 2009...

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Good news from France: In April private consumption has been increased

Contrary to the analyst expectations the French private consumption increased by 0.7 percent in April. The consumption growth surprised analysts who previously predicted 0.3 percent decline. The growth in April...

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Baba dezodor és roll-on

The well known gentle care by Baba provides 24 hour protection against perspiration with its ProDermaTM ingredient which also contains skin care components....

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Dr. Oetker Töltött Muffin

Products unique in their category, made with special baking-proof pudding cream and sold with a free muffin baking form....

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Airwaves Menthol&Eukaliptusz Tube

Since May 2009, the market leading Airwaves Menthol&Eukaliptusz chewing gum has also been available in new and innovative packaging so far unseen in Hungary....

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PICK Májpástétom natúr, chilis, mézes és sülthagymás ízekben

The practical PICK Májpástétom product line sold in diverse flavour versions is a fine innovation in the local market of liver pastes....

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Radler Lemon, Radler Bodza

Beer specialities made with natural lemon and elder extract....

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Sidol tisztítószer

It is recommended for cleaning ceramic glass and stainless steel surfaces....

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Somat Perfect Gel

Multi-functional dish washer liquid with cleaning, rinsing and salt functions in a single product. It also helps to protect glass and makes stainless steel dishes shiny....

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Rauch IceT Mojito

Rauch IceT Mojito is an innovation for the summer by Rauch....

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Bravo

Two new fruit flavours have been added to the Rauch Bravo product range....

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Bravo

Two refreshingly fruity flavours from Bravol! Bravo Perfect pear is an excellent thirst quencher for hot summer days, with a perfectly harmonic combination of pear and apple. Bravo Pink grapefruit...

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(HU) Flora

„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...

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Győri Édes keksz

It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...

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SIÓ

The new campaign of SIÓ focuses on all the small parts, which make our life a whole, just like SIÓ itself. „All these mean, I am at home. Our World....

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Awards for last year’s best promotions

So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...

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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!

In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...

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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible

The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...

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