trademagazin - Trademagazin

More frequent shopping, lower basket values
Date: 2009-07-01 08:00:00

According to recent research conducted by GfK Hungária, basket values have dropped while the frequency of shopping has increased. Slow changes in shopping habits have been amplified as a result...

Economising focused on processed foods
Date: 2009-07-01 08:00:00

According to a household survey by GfK Hungária, FMCG spending by households was down by 3.5 percent in the first quarter of 2009, compared to the same period in 2008....

Grain at almost half price
Date: 2009-07-01 08:00:00

Average supply price of agricultural products was down by 26.8 percent in March 2009, compared to the same month in 2008. The price of plant products was down by 35.1...

Food industry holding its ground
Date: 2009-07-01 08:00:00

Industrial production was down by 27,1 percent in April 2009, compared to April 2008. The industrial production index was down by 5,1 percent compared to the previous month. Industrial export...

Irish fed up with excesses produced by Celtic tiger
Date: 2009-07-01 08:00:00

According to an analysis about the local effects of recession by the Irish Nielsen subsidiary, Irish consumers have quickly turned their back on the excesses produced by the Celtic tiger...

Durex Play O
Date: 2009-07-01 08:00:00

The unique ingredients of the water based gel provide an even more intense experience for ladies....

Joya Tofu natúr és füstölt
Date: 2009-07-01 08:00:00

A vegetal source of protein. It has been popular in Oriental societies for several millennia....

SZOBI 0,5 l gyümölcsszörpök (málna, fekete ribiszke, meggy, jaffa, muskotályos szőlő)
Date: 2009-07-01 08:00:00

The famous traditional SZOBI 0.5l fruit syrup product range is to be relaunched on the basis of the original recipe in well known packaging....

Sága Falni jó! termékcsalád
Date: 2009-07-01 08:00:00

New products have been added to the well known and popular Falni jó! product line....

Dove Supreme Bársony Szépség Testápoló és Krémszappan
Date: 2009-07-01 08:00:00

It provides the soft sensation of velour with its especially rich moisturising ingredients....

Dove Supreme Cream Oil Virágos Kényeztetés Krémtusfürdő
Date: 2009-07-01 08:00:00

A rich mixture of cream and oil with a vibrant fragrance....

SIÓ fresh&fruit
Date: 2009-07-01 08:00:00

The real thirst quencher for this summer, made from real fruits, without preservatives....

A VarioCooking Center® és Rational Self Cooking Center®
Date: 2009-07-01 08:00:00

All conventional thermal apparatus can be replaced by two multifunctional units....

HARIBO Saure Pommes, HARIBO Grapefruit
Date: 2009-07-01 08:00:00

Gums in fruity flavours, in a sour candy jacket....

Orbit Professional Mints erdei gyümölcs
Date: 2009-07-01 08:00:00

A new, fruity flavour has been added to the popular Orbit Professional Mints product line....

Bonduelle olajbogyó fekete és zöld, magozott
Date: 2009-07-01 08:00:00

Olives, a popular produce of Mediterranean lands are now inlcuded in the Bonduelle assortment....

Győri Édes keksz 100% természetes eredetű összetevőkkel
Date: 2009-07-01 08:00:00

Győri Édes brand being re-launched in 2009 focusing on naturalness....

Haribo Saure Pommes, Haribo Grapefruit
Date: 2009-07-01 08:00:00

Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...

Milli Mia Piruet
Date: 2009-07-01 08:00:00

Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...

Mondi manufacturing its brand new bags in Békéscsaba
Date: 2009-07-01 08:00:00

Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...

What you need to know about Mondi
Date: 2009-07-01 08:00:00

Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...

In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00

The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...

2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00

The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....

2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00

The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...

The trend is unconventionality
Date: 2009-07-01 08:00:00

Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...

Crisis also an opportunity
Date: 2009-07-01 08:00:00

A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...

Intense interest displayed towards Anuga
Date: 2009-07-01 08:00:00

According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...

Changing supply and demand
Date: 2009-07-01 08:00:00

Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...

Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected
Date: 2009-07-01 08:00:00

HUF 30 billion is spent by Hungarian consumers annually on food from vending machines and there are 35-40 000 machines in the country. The Eu’Vend exhibition is to be held...

IX. Univer Business Golf Championship
Date: 2009-07-01 08:00:00

The Univer Business Golf Championship celebrated its 9th birthday this year on 6. June. The event was held in the Bük Radisson Hotel and Birdland Golf Club. The majority of...

More frequent shopping, lower basket values Date: 2009-07-01 08:00:00

Economising focused on processed foods Date: 2009-07-01 08:00:00

Grain at almost half price Date: 2009-07-01 08:00:00

Food industry holding its ground Date: 2009-07-01 08:00:00

Irish fed up with excesses produced by Celtic tiger Date: 2009-07-01 08:00:00

Durex Play O Date: 2009-07-01 08:00:00

Joya Tofu natúr és füstölt Date: 2009-07-01 08:00:00

SZOBI 0,5 l gyümölcsszörpök (málna, fekete ribiszke, meggy, jaffa, muskotályos szőlő) Date: 2009-07-01 08:00:00

Sága Falni jó! termékcsalád Date: 2009-07-01 08:00:00

Dove Supreme Bársony Szépség Testápoló és Krémszappan Date: 2009-07-01 08:00:00

Dove Supreme Cream Oil Virágos Kényeztetés Krémtusfürdő Date: 2009-07-01 08:00:00

SIÓ fresh&fruit Date: 2009-07-01 08:00:00

A VarioCooking Center® és Rational Self Cooking Center® Date: 2009-07-01 08:00:00

HARIBO Saure Pommes, HARIBO Grapefruit Date: 2009-07-01 08:00:00

Orbit Professional Mints erdei gyümölcs Date: 2009-07-01 08:00:00

Bonduelle olajbogyó fekete és zöld, magozott Date: 2009-07-01 08:00:00

Győri Édes keksz 100% természetes eredetű összetevőkkel Date: 2009-07-01 08:00:00

Haribo Saure Pommes, Haribo Grapefruit Date: 2009-07-01 08:00:00

Milli Mia Piruet Date: 2009-07-01 08:00:00

Mondi manufacturing its brand new bags in Békéscsaba Date: 2009-07-01 08:00:00

What you need to know about Mondi Date: 2009-07-01 08:00:00

In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site Date: 2009-07-01 08:00:00

2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice! Date: 2009-07-01 08:00:00

2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove! Date: 2009-07-01 08:00:00

The trend is unconventionality Date: 2009-07-01 08:00:00

Crisis also an opportunity Date: 2009-07-01 08:00:00

Intense interest displayed towards Anuga Date: 2009-07-01 08:00:00

Changing supply and demand Date: 2009-07-01 08:00:00

Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected Date: 2009-07-01 08:00:00

IX. Univer Business Golf Championship Date: 2009-07-01 08:00:00