Posts From trademagazin
More frequent shopping, lower basket values
Date: 2009-07-01 08:00:00
According to recent research conducted by GfK Hungária, basket values have dropped while the frequency of shopping has increased. Slow changes in shopping habits have been amplified as a result...
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Economising focused on processed foods
Date: 2009-07-01 08:00:00
According to a household survey by GfK Hungária, FMCG spending by households was down by 3.5 percent in the first quarter of 2009, compared to the same period in 2008....
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Grain at almost half price
Date: 2009-07-01 08:00:00
Average supply price of agricultural products was down by 26.8 percent in March 2009, compared to the same month in 2008. The price of plant products was down by 35.1...
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Food industry holding its ground
Date: 2009-07-01 08:00:00
Industrial production was down by 27,1 percent in April 2009, compared to April 2008. The industrial production index was down by 5,1 percent compared to the previous month. Industrial export...
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Irish fed up with excesses produced by Celtic tiger
Date: 2009-07-01 08:00:00
According to an analysis about the local effects of recession by the Irish Nielsen subsidiary, Irish consumers have quickly turned their back on the excesses produced by the Celtic tiger...
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Durex Play O
Date: 2009-07-01 08:00:00
The unique ingredients of the water based gel provide an even more intense experience for ladies....
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Joya Tofu natúr és füstölt
Date: 2009-07-01 08:00:00
A vegetal source of protein. It has been popular in Oriental societies for several millennia....
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SZOBI 0,5 l gyümölcsszörpök (málna, fekete ribiszke, meggy, jaffa, muskotályos szőlő)
Date: 2009-07-01 08:00:00
The famous traditional SZOBI 0.5l fruit syrup product range is to be relaunched on the basis of the original recipe in well known packaging....
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Sága Falni jó! termékcsalád
Date: 2009-07-01 08:00:00
New products have been added to the well known and popular Falni jó! product line....
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Dove Supreme Bársony Szépség Testápoló és Krémszappan
Date: 2009-07-01 08:00:00
It provides the soft sensation of velour with its especially rich moisturising ingredients....
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Dove Supreme Cream Oil Virágos Kényeztetés Krémtusfürdő
Date: 2009-07-01 08:00:00
A rich mixture of cream and oil with a vibrant fragrance....
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SIÓ fresh&fruit
Date: 2009-07-01 08:00:00
The real thirst quencher for this summer, made from real fruits, without preservatives....
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A VarioCooking Center® és Rational Self Cooking Center®
Date: 2009-07-01 08:00:00
All conventional thermal apparatus can be replaced by two multifunctional units....
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HARIBO Saure Pommes, HARIBO Grapefruit
Date: 2009-07-01 08:00:00
Gums in fruity flavours, in a sour candy jacket....
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Orbit Professional Mints erdei gyümölcs
Date: 2009-07-01 08:00:00
A new, fruity flavour has been added to the popular Orbit Professional Mints product line....
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Bonduelle olajbogyó fekete és zöld, magozott
Date: 2009-07-01 08:00:00
Olives, a popular produce of Mediterranean lands are now inlcuded in the Bonduelle assortment....
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Győri Édes keksz 100% természetes eredetű összetevőkkel
Date: 2009-07-01 08:00:00
Győri Édes brand being re-launched in 2009 focusing on naturalness....
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Haribo Saure Pommes, Haribo Grapefruit
Date: 2009-07-01 08:00:00
Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...
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Milli Mia Piruet
Date: 2009-07-01 08:00:00
Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...
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Mondi manufacturing its brand new bags in Békéscsaba
Date: 2009-07-01 08:00:00
Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...
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What you need to know about Mondi
Date: 2009-07-01 08:00:00
Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...
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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00
The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....
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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00
The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...
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The trend is unconventionality
Date: 2009-07-01 08:00:00
Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...
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Crisis also an opportunity
Date: 2009-07-01 08:00:00
A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...
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Intense interest displayed towards Anuga
Date: 2009-07-01 08:00:00
According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...
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Changing supply and demand
Date: 2009-07-01 08:00:00
Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...
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Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected
Date: 2009-07-01 08:00:00
HUF 30 billion is spent by Hungarian consumers annually on food from vending machines and there are 35-40 000 machines in the country. The Eu’Vend exhibition is to be held...
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IX. Univer Business Golf Championship
Date: 2009-07-01 08:00:00
The Univer Business Golf Championship celebrated its 9th birthday this year on 6. June. The event was held in the Bük Radisson Hotel and Birdland Golf Club. The majority of...
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