Posts From trademagazin
Agriculture Ministers and the EU, believe that freshwater and pond fishing is the future
Date: 2009-07-06 00:01:00
Fishing is one of the most promising sector in agriculture. According to Ministers of the EU, freshwater and pond fishing has a greater option than sea fishing – said Gráf...
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Retail food sales increased in value, but decreased by volume
Date: 2009-07-03 00:24:00
According to Nielsen market research company, retail food sales increased by 5 percent betwen June 2008 and May 2009 compared to the same period of the previous year, while volume...
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Hungarian manufacturing industry continues to decline
Date: 2009-07-03 00:23:00
The seasonally adjusted volume of the Purchasing Manager Index (BMI) is 45.8 percent in June, which is 0.4 percentage points higher than the to 45.4 percent volume of May, but...
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Large beer and hamburger consumption on VOLT Fest
Date: 2009-07-03 00:22:00
One of the biggest festival of Hungary started on Wednesday in Sopron. This year, for the 17th time acceptable prices are expecting visitors. The beer is the most favourite product...
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Cafeteria – after the tax changes
Date: 2009-07-03 00:20:00
Cafeteria providers, will not migrate out of Hungary but the expected decline in revenues will force them to re-design their cost structure and services. According to Rajné Adamecz Ildikó, partner...
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Balaton is our favourite place
Date: 2009-07-03 00:17:00
Thirty-seven percent of the Hungarian population is planning a vacation this year.Three-fourth part of them will have a rest domestically, mostly at the Lake Balaton. Among the foreign destinations Croatia...
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The best investment agency of the regio
Date: 2009-07-03 00:12:00
The American investment magazine, Site Selection chose ITD Hungary, the Hungarian investment agency to the best investment agency in Eastern Europe. Budapest became the region's third most attractive investment location....
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French Restaurants Prepare for VAT Cut
Date: 2009-07-03 00:05:00
French restaurants prepared to cut prices on meals and soft drinks ahead of a new lower sales tax rate that comes into effect on Wednesday after years of lobbying European...
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Private radio in the Tesco – the first in the region
Date: 2009-07-03 00:03:00
Tesco last year around Christmas time has already been provisionally applied Mood Media's concept of a satellite radio and this year decided to finally shift in the general store background...
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Swiss chocolate is still popular
Date: 2009-07-03 00:02:00
Switzerland remains a major consumer of chocolate and chocolate-exporter The total turnover of Swiss chocolates increased by 9.3 percent, exports increased by 11 percent in 2008. According to Chocosuisse, which ...
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Coca-Cola opens two new plants in China
Date: 2009-07-03 00:01:00
Coca-Cola and its bottling partner, COFCO Coca-Cola Beverages Ltd., have opened two new bottling facilities in the less developed central and western parts of China. One of the bottling plants...
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Preferential loan to agricultural businesses
Date: 2009-07-02 00:24:00
Regulation of the Ministry of Agriculture allows institutions to help the agri businesses with preferential guarantees. At Garantiqa Loan Guarantee Ltd. applications have already been prepared for the reception. Discount...
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Economic index of GKI rises for two months
Date: 2009-07-02 00:23:00
After the stagnation of April and the fall of October 2008, the GKI Economy Research Institute's economic index increasing for two months. According to GKI Economy Research Institute; the prospects...
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Discount VAT for the hotels
Date: 2009-07-02 00:22:00
According to the communication of the Ministry of Finance, the VAT of accommodation services decreases to 18 percent but only after the VAT changes adopted on 29 June will enter...
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One million holiday vouchers in the first six months of 2009
Date: 2009-07-02 00:16:00
In the first half of the year employers purchased holiday vouchers for 33 billion HUF and one million people received them – stated Kiss Péter Minister of Social Policy on...
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So far, four billion – IT project of Coop reached mid-term
Date: 2009-07-02 00:12:00
The introduction of Coop food commercial network's integrated IT system reached its turning point. The newest store, which is the five-hundredth unit of the Co-op Star Ltd. had been attached...
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Hot meal vouchers – 25 percent tax is a partial success
Date: 2009-07-02 00:10:00
Food Voucher Distribution Association (EUFE) reckons as a partial succes that the Parliament instead of the nearly 100 percent tax, voted for a rate of 25 percent for the hot...
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Coca-Cola's new vending machine became festival winner
Date: 2009-07-02 00:06:00
A new interactive Coca-Cola vending machine with a large format touch-screen and Bluetooth capabilities has taken home the Gold Lion in the Point of Sale category at the 2009 Cannes...
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Tesco vs. Interspar
Date: 2009-07-02 00:04:00
Tesco reckons unfounded and misleading Blikk's Interspar advert relaesed on 26 June, which classified Tesco unethical, which states that Tesco's comparison of prices was unethical. Interspar alleged the slogan in...
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According to EU, the U.S. genetically modified corn is not harmfu
Date: 2009-07-02 00:02:00
The European Union's Food Safety Agency (EFSA), reaffirmed that the genetically modified MON 810 corn, banned in a number of EU countries is not harmful to human, animal health and...
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Carrefour expands in Romania
Date: 2009-07-02 00:01:00
Due to the changing market circumstances, the French retail chain, Carrefour expands its network of supermarkets in Romania while reposes a few of its hypermarket plans. The Carrefour has slowed...
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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00
The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....
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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00
The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...
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The trend is unconventionality
Date: 2009-07-01 08:00:00
Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...
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Crisis also an opportunity
Date: 2009-07-01 08:00:00
A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...
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Intense interest displayed towards Anuga
Date: 2009-07-01 08:00:00
According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...
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Changing supply and demand
Date: 2009-07-01 08:00:00
Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...
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Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected
Date: 2009-07-01 08:00:00
HUF 30 billion is spent by Hungarian consumers annually on food from vending machines and there are 35-40 000 machines in the country. The Eu’Vend exhibition is to be held...
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IX. Univer Business Golf Championship
Date: 2009-07-01 08:00:00
The Univer Business Golf Championship celebrated its 9th birthday this year on 6. June. The event was held in the Bük Radisson Hotel and Birdland Golf Club. The majority of...
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