Posts From trademagazin

Agriculture Ministers and the EU, believe that freshwater and pond fishing is the future

Fishing is one of the most promising sector in agriculture. According to Ministers of the EU, freshwater and pond fishing has a greater option than sea fishing – said Gráf...

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Retail food sales increased in value, but decreased by volume

According to Nielsen market research company, retail food sales increased by 5 percent betwen June 2008 and May 2009 compared to the same period of the previous year, while volume...

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Hungarian manufacturing industry continues to decline

The seasonally adjusted volume of the Purchasing Manager Index (BMI) is 45.8 percent in June, which is 0.4 percentage points higher than the to 45.4 percent volume of May, but...

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Large beer and hamburger consumption on VOLT Fest

One of the biggest festival of Hungary started on Wednesday in Sopron. This year, for the 17th time acceptable prices are expecting visitors. The beer is the most favourite product...

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Cafeteria – after the tax changes

Cafeteria providers, will not migrate out of Hungary but the expected decline in revenues will force them to re-design their cost structure and services. According to Rajné Adamecz Ildikó, partner...

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Balaton is our favourite place

Thirty-seven percent of the Hungarian population is planning a vacation this year.Three-fourth part of them will have a rest domestically, mostly at the Lake Balaton. Among the foreign destinations Croatia...

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The best investment agency of the regio

The American investment magazine, Site Selection chose ITD Hungary, the Hungarian investment agency to the best investment agency in Eastern Europe. Budapest became the region's third most attractive investment location....

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French Restaurants Prepare for VAT Cut

French restaurants prepared to cut prices on meals and soft drinks ahead of a new lower sales tax rate that comes into effect on Wednesday after years of lobbying European...

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Private radio in the Tesco – the first in the region

Tesco last year around Christmas time has already been provisionally applied Mood Media's concept of a satellite radio and this year decided to finally shift in the general store background...

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Swiss chocolate is still popular

Switzerland remains a major consumer of chocolate and chocolate-exporter The total turnover of Swiss chocolates increased by 9.3 percent, exports increased by 11 percent in 2008. According to Chocosuisse, which ...

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Coca-Cola opens two new plants in China

Coca-Cola and its bottling partner, COFCO Coca-Cola Beverages Ltd., have opened two new bottling facilities in the less developed central and western parts of China. One of the bottling plants...

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Preferential loan to agricultural businesses

Regulation of the Ministry of Agriculture allows institutions to help the agri businesses with preferential guarantees. At Garantiqa Loan Guarantee Ltd. applications have already been prepared for the reception. Discount...

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Economic index of GKI rises for two months

After the stagnation of April and the fall of October 2008, the GKI Economy Research Institute's economic index increasing for two months. According to GKI Economy Research Institute; the prospects...

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Discount VAT for the hotels

According to the communication of the Ministry of Finance, the VAT of accommodation services decreases to 18 percent but only after the VAT changes adopted on 29 June will enter...

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One million holiday vouchers in the first six months of 2009

In the first half of the year employers purchased holiday vouchers for 33 billion HUF and one million people received them – stated Kiss Péter Minister of Social Policy on...

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So far, four billion – IT project of Coop reached mid-term

The introduction of Coop food commercial network's integrated IT system reached its turning point. The newest store, which is the five-hundredth unit of the Co-op Star Ltd. had been attached...

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Hot meal vouchers – 25 percent tax is a partial success

Food Voucher Distribution Association (EUFE) reckons as a partial succes that the Parliament instead of the nearly 100 percent tax, voted for a rate of 25 percent for the hot...

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Coca-Cola's new vending machine became festival winner

A new interactive Coca-Cola vending machine with a large format touch-screen and Bluetooth capabilities has taken home the Gold Lion in the Point of Sale category at the 2009 Cannes...

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Tesco vs. Interspar

Tesco reckons unfounded and misleading Blikk's Interspar advert relaesed on 26 June, which classified Tesco unethical, which states that Tesco's comparison of prices was unethical. Interspar alleged the slogan in...

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According to EU, the U.S. genetically modified corn is not harmfu

The European Union's Food Safety Agency (EFSA), reaffirmed that the genetically modified MON 810 corn, banned in a number of EU countries is not harmful to human, animal health and...

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Carrefour expands in Romania

Due to the changing market circumstances, the French retail chain, Carrefour expands its network of supermarkets in Romania while reposes a few of its hypermarket plans. The Carrefour has slowed...

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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site

The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...

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2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!

The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....

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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!

The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...

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The trend is unconventionality

Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...

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Crisis also an opportunity

A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...

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Intense interest displayed towards Anuga

According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...

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Changing supply and demand

Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...

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Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected

HUF 30 billion is spent by Hungarian consumers annually on food from vending machines and there are 35-40 000 machines in the country. The Eu’Vend exhibition is to be held...

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IX. Univer Business Golf Championship

The Univer Business Golf Championship celebrated its 9th birthday this year on 6. June. The event was held in the Bük Radisson Hotel and Birdland Golf Club. The majority of...

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