trademagazin - Trademagazin

Food category, gold medal: Unilever
Date: 2009-09-27 08:00:00

Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...

Beverage category, gold medal: Great Soproni NumberShow
Date: 2009-09-27 08:00:00

“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...

Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion
Date: 2009-09-27 08:00:00

In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...

Going forward, even during a recession
Date: 2009-09-27 08:00:00

Present Store based its strategy on constant development and expansion, therefore they managed to grow despite the economic crisis and a stagnating business and promotional gift market. According to Ferenc...

Customers are looking for actions and visiting shops rarely
Date: 2009-09-25 00:04:01

According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...

London and New York in the lead, Budapest is the 74th in the ranking of business centers
Date: 2009-09-25 00:03:55

London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...

FAO: in the next 40 years, 70 percent more food will be need
Date: 2009-09-25 00:03:30

According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...

The first “Pannon Wheat Quality” certificate was handed over
Date: 2009-09-25 00:03:00

The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...

A four-star hotel is building in Hódmezővásárhely
Date: 2009-09-25 00:02:30

With a 1.3 billion HUF investment, a four-star hotel is building in the center of Hódmezővásárhely. The Ginkgo-Sas City Hotel is expected to open in August 2010. Schleiffer Ervin one...

Stock orders in the euro area are over expectations
Date: 2009-09-25 00:02:00

According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....

The situation of dairy producers has improved a bit
Date: 2009-09-25 00:01:40

According to the latest report of Agricultural Economics Research Institute (AKI); In August, for the first time this year, even if a very small extent, but the domestic milk prices...

Accor hotel chain sells twelve thousand rooms
Date: 2009-09-25 00:01:10

One of Europe's largest hotel company, the French Accor, sells its 158 hotels with 12,300 rooms to compatriot institutional investors, through OPCI real estate fund. The purchase price is 272...

Christmas shopping already started
Date: 2009-09-25 00:01:05

It is just the end of the summer, but chains are preparing for Christmas, due to the economic crisis and under the pressure of the changing consumer habits. The latest...

Sushi Sei expands further
Date: 2009-09-25 00:00:30

The Sei Sushi restaurant operating in Hungary for 10 years now, expands its Budapest network with a new take-away bar. The new unit of the Japanese cuisine, which is among...

GKI economic forecast for 2009-2010
Date: 2009-09-24 00:04:58

According to the summer data of GKI Economic Research company, the greatest economic crisis of the last 70 years has ended. However, the magnitude and the sustainability of improvement are...

Retail declines from every point of views
Date: 2009-09-24 00:03:30

In July, the retail sales fell by 2.2 percent compared to June. Compared to July 2008, by 6.6 percent. In the first seven months of 2009 a 3.7 percent decrease...

Four exhibitions at HUNGEXPO at the same time
Date: 2009-09-24 00:03:15

With the participation of 300 exhibitors of 13 countries, four exhibitions has been opened at the HUNGEXPO Budapest Fair Center. The presentations of he packaging and handling, printing, marketing, communications...

McDonald's: Millions for employee scholarship
Date: 2009-09-24 00:03:00

McDonald's Hungary won the bronze rating of Social Label grade in August 2009. Those companies are awarded, that debut this year with an objective and complex audit professional certification, linked...

Face analyzer program for commercial purposes
Date: 2009-09-24 00:02:40

The software is suitable for the analysis of consumer behavior, research for marketing renewal and the precise targeting of target groups. The new technology is able for the support proactive...

The STI Group won the Cannes Lions Award and the New York Festivals’ Gold Medal
Date: 2009-09-24 00:02:30

The Cannes Lions festival, the most prestigious advertising festival in the world, was an outstanding event for the STI Group; a packaging product of the German based group of companies...

Viola Meat expand its production line
Date: 2009-09-24 00:02:05

Despite the economic crisis Viola Győr-Meat Ltd., reports a growing demand, therefore the company will expand its production base. According to the commercial director of the family business; They expect...

Unilever: the Hungarian plant being developed, the Czech plant will be closed
Date: 2009-09-24 00:02:00

Unilever will close its factory in the Czech Republic – announced the company recently. According to the food, consumer goods and household chemical products manufacturer, British-Dutch-owned group the decision was...

Twenty years of GfK Hungária
Date: 2009-09-24 00:00:45

GfK Hungária, that was founded in August 1989, 20 years ago, was the first institute of GfK in the Central and Eastern European region. The micro-enterprise has become Hungary's leading...

CEO of Cadbury, found insufficient Kraft Foods’s bid
Date: 2009-09-24 00:00:30

Cadbury's Chief Executive Officer would ask twenty percent higher price, than the offer of Kraft Foods Group for Cadbury. According to informations of Reuters; Todd Stitzer, Cadbury's Chief Executive Officer...

Seventeen and a half billion HUF for small and medium-sized enterprises
Date: 2009-09-23 00:04:12

The National Development Agency will announce the second time this year, the Economic Development Operational Program, and the Central Hungary Operational Program applications for the development of technological basis of...

Excellent Hungarian foods in the HORECA sector
Date: 2009-09-23 00:04:00

Agrármarketing Centrum will organize the business meeting between the representatives of the companies with Excellent Hungarian Food trademark and between the decision-makers of the HORECA sector, on the 6th October....

Weak performance for Budapest hotels in the region
Date: 2009-09-23 00:03:59

According to CB Richard Ellis’ (CBRE), most recent analysis on the hotel market of Central and Eastern Europe; The occupancy of Budapest hotels decrased with 17.5 percent to 55.7 percent...

Retail sales can be expanded by 20 to 44 -year-olds
Date: 2009-09-23 00:03:45

According to the new analysis of Research and Markets, Irish market research company; Hungarian retail sales turnover may expand by 13 percent between 2008 and 2013. According to the company’s...

Széchenyi: Hungary will be
Date: 2009-09-23 00:03:00

The 120 thousandth Széchenyi card was ceremonially handed over. This high number also shows that appropriate means should vote in confidence, to the Hungarian companies. Up to date, outsourcing capital...

According to the Chamber of Agriculture; the crisis widened
Date: 2009-09-23 00:02:35

There's a big problem in agriculture: the economic crisis now really reached the industry, which is compounded by the almost a complete shutdown of credit and a full product depression...

Food category, gold medal: Unilever Date: 2009-09-27 08:00:00

Beverage category, gold medal: Great Soproni NumberShow Date: 2009-09-27 08:00:00

Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion Date: 2009-09-27 08:00:00

Going forward, even during a recession Date: 2009-09-27 08:00:00

Customers are looking for actions and visiting shops rarely Date: 2009-09-25 00:04:01

London and New York in the lead, Budapest is the 74th in the ranking of business centers Date: 2009-09-25 00:03:55

FAO: in the next 40 years, 70 percent more food will be need Date: 2009-09-25 00:03:30

The first “Pannon Wheat Quality” certificate was handed over Date: 2009-09-25 00:03:00

A four-star hotel is building in Hódmezővásárhely Date: 2009-09-25 00:02:30

Stock orders in the euro area are over expectations Date: 2009-09-25 00:02:00

The situation of dairy producers has improved a bit Date: 2009-09-25 00:01:40

Accor hotel chain sells twelve thousand rooms Date: 2009-09-25 00:01:10

Christmas shopping already started Date: 2009-09-25 00:01:05

Sushi Sei expands further Date: 2009-09-25 00:00:30

GKI economic forecast for 2009-2010 Date: 2009-09-24 00:04:58

Retail declines from every point of views Date: 2009-09-24 00:03:30

Four exhibitions at HUNGEXPO at the same time Date: 2009-09-24 00:03:15

McDonald's: Millions for employee scholarship Date: 2009-09-24 00:03:00

Face analyzer program for commercial purposes Date: 2009-09-24 00:02:40

The STI Group won the Cannes Lions Award and the New York Festivals’ Gold Medal Date: 2009-09-24 00:02:30

Viola Meat expand its production line Date: 2009-09-24 00:02:05

Unilever: the Hungarian plant being developed, the Czech plant will be closed Date: 2009-09-24 00:02:00

Twenty years of GfK Hungária Date: 2009-09-24 00:00:45

CEO of Cadbury, found insufficient Kraft Foods’s bid Date: 2009-09-24 00:00:30

Seventeen and a half billion HUF for small and medium-sized enterprises Date: 2009-09-23 00:04:12

Excellent Hungarian foods in the HORECA sector Date: 2009-09-23 00:04:00

Weak performance for Budapest hotels in the region Date: 2009-09-23 00:03:59

Retail sales can be expanded by 20 to 44 -year-olds Date: 2009-09-23 00:03:45

Széchenyi: Hungary will be Date: 2009-09-23 00:03:00

According to the Chamber of Agriculture; the crisis widened Date: 2009-09-23 00:02:35