Posts From trademagazin
Dwindling pessimism
Date: 2009-09-27 08:00:00
According to predictions by GKI, made in cooperation with Erste Bank, the Hungarian economy’s performance probably reached its nadir this summer. External balance is radically improving, while internal balance meets...
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Supermarkets recuperate in the first six months
Date: 2009-09-27 08:00:00
A report by GfK Hungária on retail in Hungary in the first half of the year reveals that households bought significantly less in volume. The supermarket channel expanded healthily, it...
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Hungarians economise differently than the rest of the world
Date: 2009-09-27 08:00:00
While in the United States and Europe consumers try hard to save money by looking for cheaper products, Hungarians buy less of the same daily consumer goods, according to a...
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Retail volume sales decrease all over Europe
Date: 2009-09-27 08:00:00
According to an estimate by Eurostat, in June 2009 retail sales continued to shrink in terms of volume: in the EU-27 by 1.7 percent, in the Euro zone by 2.4...
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Share of import significantly lower in Hungarian retail chains
Date: 2009-09-27 08:00:00
The future of agriculture and the food industry depends on Hungarian consumers: on their decision whether to buy domestic or foreign products – researchers of Agrár-Európa Tanácsadó Kft. and Kopint-Tárki...
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Shrinking export-import activity
Date: 2009-09-27 08:00:00
In January-June 2009, the volume of export and import was down by 20 and 25 percent, respectively, compared to the same period in the previous year. Foreign trade balance was...
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A slight price increase in the food sector
Date: 2009-09-27 08:00:00
According to a report by KSH, domestic sales prices in the food sector decreased by 1.3 percent in July, in comparison with June. In a 12-month comparison, sales prices in...
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Minuses prevail
Date: 2009-09-27 08:00:00
In the first six months of 2009, retail sales were lagging behind last year’s by 3.2 percent. Volume sales increased by 0.5 percent from June to July. HUF 3,356 billion...
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Weakening price-decrease in the agricultural sector
Date: 2009-09-27 08:00:00
Producer price level of agricultural products in June 2009 fell by 13 percent, compared to the same period in 2008. According to KSH, crop products were down by 17.5 percent,...
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Consumer confidence on the increase, moderate optimism
Date: 2009-09-27 08:00:00
We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...
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Foreign markets – Spain: Supermarkets dominate, discounts gaining ground
Date: 2009-09-27 08:00:00
Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...
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Private labels: two-digit growth
Date: 2009-09-27 08:00:00
According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...
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The business potential of co-operation
Date: 2009-09-27 08:00:00
Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...
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Network research answers the following questions of leaders
Date: 2009-09-27 08:00:00
Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...
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Zewa Deluxe Aroma Spa toalettpapír
Date: 2009-09-27 08:00:00
New Zewa toilet paper brings a spa and wellness atmosphere to consumers’ bathroom with its pleasant scent....
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Zewa Zoo Box – dobozos papír zsebkendő
Date: 2009-09-27 08:00:00
Zewa Zoo Box is paper handkerchief in a unique, 3D box with animal figures....
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Knorr Instant Sajtos gombakrémleves, Knorr Instant Alpesi sajtkrémleves
Date: 2009-09-27 08:00:00
New instant soups from Knorr: Mushroom cream soup with cheese, Alpine cheese cream soup....
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Globus Bajor hagymás ketchup
Date: 2009-09-27 08:00:00
The traditional, excellent taste of Globus ketchup blended with the piquant flavour of chives....
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Exkluzív Twinings teaszett díszcsomagolásban
Date: 2009-09-27 08:00:00
Exclusive Twinings tea set in gift packaging...
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Zeusz 100%-os citromlé
Date: 2009-09-27 08:00:00
New, 100% fruit-content member added to the Zeusz lemon juice product line....
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Tihany Camembert 80 g
Date: 2009-09-27 08:00:00
The new 80-gram Tihany Camembert deserves to be successful with its small size and favourable price....
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Cherry Queen
Date: 2009-09-27 08:00:00
Cherry liquor pralines in new packaging, now available in classic, marzipan and truffle cream flavours. Walnut and rum flavoured liquor pralines are available seasonally....
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Tibi Prémium sárgabarack darabos
Date: 2009-09-27 08:00:00
The popular Tibi Prémium product line has a new member: Tibi Prémium Apricot dark chocolate, which contains apricot pieces....
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SIÓ prémium
Date: 2009-09-27 08:00:00
The new campaign of SIÓ Premium supports the introduction of its new, aseptic bottle, and focuses on the nature of changes, as the elements of everyday life. „I love the...
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Gianni is the new face of Lidl
Date: 2009-09-27 08:00:00
Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...
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Lidl speaks
Date: 2009-09-27 08:00:00
We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...
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Food category, gold medal: Unilever
Date: 2009-09-27 08:00:00
Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...
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Beverage category, gold medal: Great Soproni NumberShow
Date: 2009-09-27 08:00:00
“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...
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Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion
Date: 2009-09-27 08:00:00
In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...
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