Posts From trademagazin

Unilever would buy Sara Lee’s cosmetics business

The 1.275 billion euros transaction is waiting for the approval of the European trade unions and the authorities. Unilever can not be disclosed the concrete steps of the merger, until...

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This year’s grape harvest worth a little

Midway through the harvest, it can be seen, that the yield will be less than the expected 3.5 million hektoliters, because of the hot summer. But despite the fewer amount...

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The most ethical supermarkets

According to the criterias of the Association of Conscious Consumers, most ethical brands among the food chains are Reál and G'Roby, although these companies has only an average ethical and...

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Revenue increase is expected from Tesco in the second quarter

Nomura’s analyst expects a 9 percent growth, from the quarterly report of Tesco, thus the recommendation to purchase shares of Tesco has confirmed. According to the analyst; Tesco's revenues will...

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Nespresso expands in Saturn Mammut

The Nespresso continues its expansion started in June 2008, in the commercial units. It will open its first special outlet in Eastern Europe, with about a 20 square meters base...

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CSB-System Ltd.: Seminar on corporate food management

CSB-System Ltd. will held a seminar linked to a plant visit for food companies, at Fino-Food Ltd. entitled: “Product rationalization and integrated follow-up, with corporate food system” The event will...

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A slight price increase in the food sector

According to a report by KSH, domestic sales prices in the food sector decreased by 1.3 percent in July, in comparison with June. In a 12-month comparison, sales prices in...

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Minuses prevail

In the first six months of 2009, retail sales were lagging behind last year’s by 3.2 percent. Volume sales increased by 0.5 percent from June to July. HUF 3,356 billion...

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Weakening price-decrease in the agricultural sector

Producer price level of agricultural products in June 2009 fell by 13 percent, compared to the same period in 2008. According to KSH, crop products were down by 17.5 percent,...

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Consumer confidence on the increase, moderate optimism

We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...

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Foreign markets – Spain: Supermarkets dominate, discounts gaining ground

Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...

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Private labels: two-digit growth

According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...

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The business potential of co-operation

Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...

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Network research answers the following questions of leaders

Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...

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Zewa Deluxe Aroma Spa toalettpapír

New Zewa toilet paper brings a spa and wellness atmosphere to consumers’ bathroom with its pleasant scent....

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Zewa Zoo Box – dobozos papír zsebkendő

Zewa Zoo Box is paper handkerchief in a unique, 3D box with animal figures....

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Knorr Instant Sajtos gombakrémleves, Knorr Instant Alpesi sajtkrémleves

New instant soups from Knorr: Mushroom cream soup with cheese, Alpine cheese cream soup....

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Globus Bajor hagymás ketchup

The traditional, excellent taste of Globus ketchup blended with the piquant flavour of chives....

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Exkluzív Twinings teaszett díszcsomagolásban

Exclusive Twinings tea set in gift packaging...

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Zeusz 100%-os citromlé

New, 100% fruit-content member added to the Zeusz lemon juice product line....

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Tihany Camembert 80 g

The new 80-gram Tihany Camembert deserves to be successful with its small size and favourable price....

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Cherry Queen

Cherry liquor pralines in new packaging, now available in classic, marzipan and truffle cream flavours. Walnut and rum flavoured liquor pralines are available seasonally....

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Tibi Prémium sárgabarack darabos

The popular Tibi Prémium product line has a new member: Tibi Prémium Apricot dark chocolate, which contains apricot pieces....

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SIÓ prémium

The new campaign of SIÓ Premium supports the introduction of its new, aseptic bottle, and focuses on the nature of changes, as the elements of everyday life. „I love the...

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LIDL

Through the lessons of Gianni’s cookery school we can familiarise with Lidl’s wide range of quality products. Agency: TBWA Budapest Reklámügynökség Kft. Customer: Lidl Magyarország Bt. Product: LIDL Apperance: TV2,...

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Gianni is the new face of Lidl

Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...

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Lidl speaks

We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...

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Food category, gold medal: Unilever

Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...

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Beverage category, gold medal: Great Soproni NumberShow

“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...

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Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion

In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...

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