trademagazin - Trademagazin

Retail keeps shrinking
Date: 2010-02-14 08:00:00

Retail sales continued to fall in October, informs KSH’s quick report. Volume sales of retail stores were down by 4.7 percent in the first t en months of 2009 and...

Fewer promotional leaflets and shorter promotional periods
Date: 2010-02-14 08:00:00

According to GfK Hungária’s Leaflet Monitor, comparing the first nine months of the leaflet market in 2009 with the same period in 2008 shows that the number of leaflets published...

Hungary on top of the inflation list
Date: 2010-02-14 08:00:00

In November 2009, in the EU-27 consumer prices were 1 percent higher on average, compared to prices in November 2008. The biggest increase was measured in Hungary (5.2 percent) and...

Increasing consumer demand for low-priced products
Date: 2010-02-14 08:00:00

In the third quarter of 2009, households bought 1.3 percent less daily consumer goods in terms of value, compared with the same period a year earlier – state data by...

The mobile phone may become a second wallet
Date: 2010-02-14 08:00:00

After debit card payment appeared in Hungary numerous financial experts were of the opinion that the new payment method would spread fast – since it was secure, simple and the...

Thoughts on C.S.R.
Date: 2010-02-14 08:00:00

CSR is a positive way of thinking as well, one that leads to some kind of self-cleansing. Badly interpreted CSR and promotions hidden behind the mask of CSR will soon...

The Popai report
Date: 2010-02-14 08:00:00

From September 2009, the new president of POPAI Hungary is Ágnes Csiby, the executive director of In-store Team Kft. POPAI United Kingdom has more than 300 members and it supports...

Increasingly popular
Date: 2010-02-14 08:00:00

In Hungary, olive oil retail sales grew by 3 percent in December 2008-November 2009, nearing HUF 2.5 billion. Volume sales were up by 4 percent; hypermarkets generated 45 percent of...

Chewing gums in a hot spot
Date: 2010-02-14 08:00:00

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

POS-001
Date: 2010-02-14 08:00:00

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

FUN – Former Unilever Network
Date: 2010-02-14 08:00:00

On 20 November, the meeting with the above name was held for the 2nd time on Margaret Island. This time it was a bit different, because several colleagues who are...

Hungarian exhibitors, old and new
Date: 2010-02-14 08:00:00

Tranzit-Ker Zrt. of Debrecen was one of the debutants at the fair; their annual turnover is HUF 8-10 billion. Head of Tranzit-Dió Kft. (a member of the group), Péter Szabó...

Pasta and wine on the top of the import list
Date: 2010-02-14 08:00:00

The head of the Budapest office of the Italian Institute for Foreign Trade (ICE), Alessio Ponz de Leon Pisani informed us that pasta, wine and olive oil were the most...

‘Many products are missing that Hungarians would appreciate’
Date: 2010-02-14 08:00:00

Bartolomeo La Cava founded his food product import company a year ago. Delifood International Kft.’s most popular products in Hungary are Parma ham and Parmigiano Reggiano. Their main distribution channels...

Creative yearend
Date: 2010-02-14 08:00:00

The end of the year was all about the holidays: an arsenal of decorational accessories lured customers and the impulse zone was full of seasonal products. Small household appliances and...

Kalinka Szamovár – mézzel és teafűvel
Date: 2010-02-14 08:00:00

Delicate taste, easy to consume....

Fütyülős Mézes Szamóca
Date: 2010-02-14 08:00:00

Fütyülős Mézes Szamóca is the latest innovation by Fütyülős and is expected to be the biggest success in 2010!...

Medve Óriás kocka 46,7 g ömlesztett sajt
Date: 2010-02-14 08:00:00

MEDVE Óriás Kocka will be a popular offer for cheese lovers with its 46.7-g packaging and favourable price....

Ideal sütemény
Date: 2010-02-14 08:00:00

Ideal biscuits represent a new category on the market with their composition and individual packaging....

Red Bull Energy Shot
Date: 2010-02-14 08:00:00

Not carbonated, no cooling required before consumption, its caffeine and tarurine content is the same as that of the normal energy drink....

Dr. Oetker Expressz Élesztő
Date: 2010-02-14 08:00:00

Instant dry yeast that requires no dissolving in liquid or rising....

Schauma Anti-Dandruff – Korpásodás Elleni Intenzív Sampon
Date: 2010-02-14 08:00:00

Already from the first wash, the effective formula of Schauma Anti-Dandruff fights dandruff better and more effectively, plus eases an itchy scalp....

Palette Color&Gloss tartós hajszínező
Date: 2010-02-14 08:00:00

Ammonia-free hair colour cream – to cover the first grey hairs....

Fa Active Pearls (deo spray, roll-on, stift)
Date: 2010-02-14 08:00:00

Its formula contains heat-activated Deo Active pearls. Stress and movement release the active agents in the pearls, which provide extra protection....

Gliss Kur Shea Kasmír hajápolók
Date: 2010-02-14 08:00:00

The new Gliss Kur Shea Kasmír product family guarantees intensive care even for very dry hair....

Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4
Date: 2010-02-14 08:00:00

Thanks to its natural mineral composition, FONTE VERDE is a still, slightly alkaline mineral water with a pH value of 7.4....

Kubu gyümölcsnektár
Date: 2010-02-14 08:00:00

The popular banana-strawberry flavour is made with 100% fruit content and contains no added sugar....

Bonbonita Mogyorós 4 szemes és Bonbonita Baileys likőrös 4 szemes Bonbonkülönlegességek a hagyományok nyomán!
Date: 2010-02-14 08:00:00

Characteristic ball-shaped Bonbonita is based on 100-year old recipes and made using top quality base materials....

NÖM ProX 500 ml probiotikus joghurtital cereáliákkal
Date: 2010-02-14 08:00:00

The new refreshing 500 ml members of the succesful ProX probiotic yoghurt drink family contain cereals, and are now available in strawberry and mixed berry flavours as well. Start your...

hohes C
Date: 2010-02-14 08:00:00

Care about our beloved ones the way as only we can really. With the 100% fruit, hohes C that is rich in vitamin C. Naturally. Healthy. Agency: ACG Reklámügynökség Kft....

Retail keeps shrinking Date: 2010-02-14 08:00:00

Fewer promotional leaflets and shorter promotional periods Date: 2010-02-14 08:00:00

Hungary on top of the inflation list Date: 2010-02-14 08:00:00

Increasing consumer demand for low-priced products Date: 2010-02-14 08:00:00

The mobile phone may become a second wallet Date: 2010-02-14 08:00:00

Thoughts on C.S.R. Date: 2010-02-14 08:00:00

The Popai report Date: 2010-02-14 08:00:00

Increasingly popular Date: 2010-02-14 08:00:00

Chewing gums in a hot spot Date: 2010-02-14 08:00:00

POS-001 Date: 2010-02-14 08:00:00

FUN – Former Unilever Network Date: 2010-02-14 08:00:00

Hungarian exhibitors, old and new Date: 2010-02-14 08:00:00

Pasta and wine on the top of the import list Date: 2010-02-14 08:00:00

‘Many products are missing that Hungarians would appreciate’ Date: 2010-02-14 08:00:00

Creative yearend Date: 2010-02-14 08:00:00

Kalinka Szamovár – mézzel és teafűvel Date: 2010-02-14 08:00:00

Fütyülős Mézes Szamóca Date: 2010-02-14 08:00:00

Medve Óriás kocka 46,7 g ömlesztett sajt Date: 2010-02-14 08:00:00

Ideal sütemény Date: 2010-02-14 08:00:00

Red Bull Energy Shot Date: 2010-02-14 08:00:00

Dr. Oetker Expressz Élesztő Date: 2010-02-14 08:00:00

Schauma Anti-Dandruff – Korpásodás Elleni Intenzív Sampon Date: 2010-02-14 08:00:00

Palette Color&Gloss tartós hajszínező Date: 2010-02-14 08:00:00

Fa Active Pearls (deo spray, roll-on, stift) Date: 2010-02-14 08:00:00

Gliss Kur Shea Kasmír hajápolók Date: 2010-02-14 08:00:00

Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4 Date: 2010-02-14 08:00:00

Kubu gyümölcsnektár Date: 2010-02-14 08:00:00

Bonbonita Mogyorós 4 szemes és Bonbonita Baileys likőrös 4 szemes Bonbonkülönlegességek a hagyományok nyomán! Date: 2010-02-14 08:00:00

NÖM ProX 500 ml probiotikus joghurtital cereáliákkal Date: 2010-02-14 08:00:00

hohes C Date: 2010-02-14 08:00:00