Posts From trademagazin

Industrial production is expanding

In November 2009, industrial production fell by 6.8 percent compared to the same period a year earlier, but in December KSH measured a 1-percent growth. The quick report reveals that...

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Food import went downhill

KSH registered a moderate increase in turnover in its latest report: in November 2009 export grew by 3 percent and import augmented by 1 percent, if we compare it with...

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Annual inflation mitigated by food prices

This January the monthly average consumer price increase was 1.4 percent, but compared with January 2009 prices were up by 6.4 percent. In comparison to December 2009, food prices grew...

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Supermarkets dominate in Bulgaria

Nielsen’s ShopperTrends revealed last year that sales in almost each category were the highest in supermarkets. Hypermarkets replaced traditional shops as the second most important channel. Researchers interviewed the main...

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Popai Hungary

Enter the competition 11 February-7 May 2010 is the period assigned to enter the POPAI Awards UK&Ireland competition, in 18 categories. Results will be announced in July. GlobalShop 2010 On...

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An empire of the senses

By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...

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POS-002

In January 2010 POS Media Europe’s offices, present in 7 countries, ran nearly 100 campaigns. After the Christmas rush companies took a break, preparing for the next campaign efforts. This...

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Fa 3D Protect dezodor és 3D Fresh tusfürdő

The deodorants unite 3 product advantages: they control perspiration, neutralise body odour and provide a long-lasting scent....

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Fa Active Pearls dezodor-termékcsalád

New FA Active Pearl guarantees 48-hour protection in every situation....

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Taft Volume Dús hatás – száraz, igénybe vett hajra hajlakk és hajhab

Perfect hold and long-lasting volume....

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Joya szójaital UHT, kalciummal, csokoládé-, vaníliaízben

Popular Joya soy drinks are now available in 200 ml version....

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Joya Finesse főzőkrém

Joya Finesse soy-based cooking cream can be used the same way as cream....

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Még frissítőbb és természetesebb az Apenta!

Apenta mineral water-based soft drinks are produced without using artificial colouring from March 2010....

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SIÓ Gyümölcs Szörp – Hagyomány mesterfokon!

SIÓ Gyümölcs Szörp offers the fresh flavour and natural character of ripe fruit without preservatives, in aseptic PET bottle....

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SIÓ Prémium PET – új ízek

SIÓ Prémium PET product family welcomes two new members: 100% Apple juice and Apricot nectar with a 40% fruit content....

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9MM Energiaital 0,25 l

9MM energy drink is out in an explosive, bullet-shaped can and in trendy mixed fruit flavour....

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Gösser Alkoholfreies Naturbier – Alkoholmentes világos sör

The new non-alcoholic beer from Gösser is natural, easy to consume and leaves no aftertaste....

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Dove Visible Care Renewing Krémtusfürdő, Dove Visible Care Brightening Krémtusfürdő, Dove Visible Care Softening Krémtusfürdő

Dove Visible Care product family helps to improve the condition of the skin with its unique Nutrium Moisture formula....

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Signal Anti-Age fogkrém

The latest innovation by the researchers of Signal is Anti-Age toothpaste, which helps to fight the signs of aging and to preserve a youthful, healthy smile....

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Carte d’Or Gerbeaud Muffin jégkrém

New Carte d’Or Muffin is the ice cream version of the cake that is increasingly popular in Hungary....

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Burn Shot

Burn Shot creates a new, innovative segment (Energy Shot) in the energy drink category in Hungary. The product’s advantage is that it stimulates as much as the 250-ml versions, but...

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Schwarzkopf Essential Color tartós krémhajfesték

Cindy Crawford reveals the secret of her beautiful hair colour: Essential Color, the first permanent colour from Schwarzkopf which contains natural ingredients and no ammonia. White tea and lychee extracts...

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Syoss hajformázó termékek

Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...

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FMCG-Ball

The second ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended our guests on 27 February. We invite you to the third FMCG-Ball next year...

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A day of recreation

Despite the difficulties 2009 brought there were success stories in the FMCG sector. Karrier és Stílus Tanácsadó Kft. held a conference on 3 February, titled ‘The road to success’ to...

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Retail done the Asian way

It is best to spend the winter where the sun shines and the weather is warm, so in November we decided to start the year in the Far East. Singapore...

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Wincor Nixdorf, the stronghold of cutting edge technology

One thousand Forints in the cash register is only worth 930 for a food store. The missing amount is the average cost of handling. New CINEO cash management systems, developed...

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Two minutes ahead of the Chinese

– We keep analysing the work processes and looking for ways to improve productivity and to cut costs – says Markus Vüllers, who guides us when visiting the plant. We...

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‘Sweets resist the crisis’

The line cited above is the main conclusion of the Nielsen research – conducted in five countries – that was commissioned by Sweets Global Network, an international sweets trade association...

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ProSweets – a suppliers’ fair

Pro Form Kft. represented Hungary at ProSweets, the trade fair of confectionery suppliers. 325 companies came from 30 countries to meet 19,000 trade visitors. The fair showed that machinery manufacturers...

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