Posts From trademagazin

Surprising changes in online content consumption
Date: 2010-05-20 08:00:00

Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the...

Competing with the neighbours drives the garden product market
Date: 2010-05-20 08:00:00

Experts say that the development of people’s gardens depends on how much they earn and on their rivalry with neighbours. From year to year, the garden product market expands by...

Germans shoppers buy comfortably in a pleasant environment
Date: 2010-05-20 08:00:00

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

Ice cream experiences from branded products
Date: 2010-05-20 08:00:00

It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...

Larger packaging units experienced a bigger decline
Date: 2010-05-20 08:00:00

Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...

Growth in terms of both value and volume
Date: 2010-05-20 08:00:00

The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...

This year’s mineral water season may bring elevated prices
Date: 2010-05-20 08:00:00

Last year mineral water sales were the only one to increase among high-volume non-alcoholic thirst quenchers: the category improved by nearly 5 percent, in a large part due to a...

Puskás Öcsi is the face of Szentkirályi in Australia too
Date: 2010-05-20 08:00:00

At the end of April, Szentkirályi launched its new advertising campaign that uses the image of Puskás Öcsi – not only in Hungary, but in Australia and the US as...

Whitening toothpaste is stable in popularity
Date: 2010-05-20 08:00:00

Toothpaste volume and value retail sales grew only in hypermarkets and in the 201-400 m²-channel in March 2009-February 2010 – the Nielsen Retail Index informs us. Hypermarkets’ value share reached...

The teeth situation
Date: 2010-05-20 08:00:00

Hungarian people’s oral hygiene is still below par. Márton Pál, brand builder with Unilever Magyarország Kft. shared some data with us: toothbrush usage is 1/person/year, toothpaste consumption is 3 tubes...

Functionality gets a leg up
Date: 2010-05-20 08:00:00

The economic recession hit the foot care category hard, buyers were forced to make decisions by looking at the prices only, which resulted in a fallback amongst premium brands. Renáta...

Shoe care brands are strong
Date: 2010-05-20 08:00:00

The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...

Gloomy Sunday?
Date: 2010-05-20 08:00:00

The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...

Tracked fleets
Date: 2010-05-20 08:00:00

Many companies distribute solutions such as vehicle tracking system, satellite fleet management system or GPS fleet tracking. In everyday conversations GPS (Global Positioning System) means a navigation system installed in...

PDA and smartphone: about to merge
Date: 2010-05-20 08:00:00

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

Behind the scenes
Date: 2010-05-20 08:00:00

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

Down on your knees or standing up?
Date: 2010-05-20 08:00:00

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

Hungarian delegation in Paris
Date: 2010-05-20 08:00:00

Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...

Hungarian POP contest
Date: 2010-05-20 08:00:00

POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...

Private life made public
Date: 2010-05-20 08:00:00

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

The fourth screen
Date: 2010-05-20 08:00:00

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

Design and brand building the P&G way
Date: 2010-05-20 08:00:00

The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...

Category identifying placement
Date: 2010-05-20 08:00:00

Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...

They are the best in promotion
Date: 2010-05-20 08:00:00

Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...

It removes stains and preserves colours
Date: 2010-05-20 08:00:00

DunaPro Zrt., a Hungarian-owned company is the distributor of the Clorox brand, they supply 7,500 stores directly. In 2008, they introduced chlorine-free stain remover Clorox Color to the Hungarian market....

The world has been drinking Nescafé to wake up for 70 years
Date: 2010-05-20 08:00:00

Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several...

Oldal

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Posts From trademagazin

Surprising changes in online content consumption Date: 2010-05-20 08:00:00

Competing with the neighbours drives the garden product market Date: 2010-05-20 08:00:00

Germans shoppers buy comfortably in a pleasant environment Date: 2010-05-20 08:00:00

A stable yoghurt market with strong manufacturer brands Date: 2010-05-20 08:00:00

Yoghurt drinks are coming up Date: 2010-05-20 08:00:00

Households spent less on yoghurt last year Date: 2010-05-20 08:00:00

Ice cream sales by shops took a favourable turn Date: 2010-05-20 08:00:00

Ice cream experiences from branded products Date: 2010-05-20 08:00:00

Larger packaging units experienced a bigger decline Date: 2010-05-20 08:00:00

Growth in terms of both value and volume Date: 2010-05-20 08:00:00

This year’s mineral water season may bring elevated prices Date: 2010-05-20 08:00:00

Puskás Öcsi is the face of Szentkirályi in Australia too Date: 2010-05-20 08:00:00

Whitening toothpaste is stable in popularity Date: 2010-05-20 08:00:00

The teeth situation Date: 2010-05-20 08:00:00

Functionality gets a leg up Date: 2010-05-20 08:00:00

Shoe care brands are strong Date: 2010-05-20 08:00:00

Gloomy Sunday? Date: 2010-05-20 08:00:00

Tracked fleets Date: 2010-05-20 08:00:00

PDA and smartphone: about to merge Date: 2010-05-20 08:00:00

Behind the scenes Date: 2010-05-20 08:00:00

Down on your knees or standing up? Date: 2010-05-20 08:00:00

Hungarian delegation in Paris Date: 2010-05-20 08:00:00

Hungarian POP contest Date: 2010-05-20 08:00:00

Private life made public Date: 2010-05-20 08:00:00

The fourth screen Date: 2010-05-20 08:00:00

Design and brand building the P&G way Date: 2010-05-20 08:00:00

Category identifying placement Date: 2010-05-20 08:00:00

They are the best in promotion Date: 2010-05-20 08:00:00

It removes stains and preserves colours Date: 2010-05-20 08:00:00

The world has been drinking Nescafé to wake up for 70 years Date: 2010-05-20 08:00:00

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