trademagazin - Trademagazin

Desire materialised
Date: 2010-07-06 08:00:00

Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...

Cutting edge packaging
Date: 2010-07-06 08:00:00

Sealed Air has been leading the way for more than fifty years in developing and manufacturing protective, presentational and food packaging materials and systems. The company is present in 51...

Marketing communication switches from Off to On mode
Date: 2010-07-06 08:00:00

In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...

Knowledge and dynamism for the food industry of the future
Date: 2010-07-06 08:00:00

Balázs Pászti, an advisor to MÉTE (Hungarian Association of Food Science and Technology) speaks about the 18th Students’ Academic Conference and their plans for the future. – Could you please...

A guide that reads well
Date: 2010-07-06 08:00:00

Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...

The recipe for success
Date: 2010-07-06 08:00:00

With her mayonnaise, Anna Kovács won Trade magazin’s special award at the competition organised by MÉTE. – Anna, could you say a few words about yourself? – I am 25...

Calculating with everything
Date: 2010-07-06 08:00:00

Anna and her team not only prepared for the competition, but did market research too because they want to see their product in the shops. I am quite sure that...

Customised bath bomb
Date: 2010-07-06 08:00:00

After a long day of hard work everyone loves to plunge into a hot bath. Especially if we can prepare the fragrant bath balls ourselves – it only takes five...

Energising fake blood
Date: 2010-07-06 08:00:00

A US company is capitalising on the booming vampire trend. They put BLOOD Energy Potion on the market, an energy drink in a bizarre packaging: it comes in small bags...

Ecologic packaging for the milk industry
Date: 2010-07-06 08:00:00

A California company developed a packaging solution called Eco|logic, which makes possible the 100-percent recycling of packaging material. The two-layer packaging – used in the milk industry – combines a...

Retail keeps plunging
Date: 2010-07-06 08:00:00

According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...

The meat industry is waiting for the grill season
Date: 2010-07-06 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the abattoir entry price of slaughter pig in...

Growth in external demand surpasses domestic demand growth
Date: 2010-07-06 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, technically the recession ended in the 1st quarter of 2010 in Hungary as well and a 1-percent economic growth...

In April Hungary was on top of the EU’s inflation list again
Date: 2010-07-06 08:00:00

In April 2010, in the EU-27 consumer prices were 2 percent higher on average, compared to prices in April 2009. While prices decreased in Latvia (by 2.8 percent), the biggest...

‘It is ending precisely now…’ (Part 3)
Date: 2010-07-06 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we examined...

Increasing proportion of garden products in Praktiker
Date: 2010-07-06 08:00:00

We discussed the latest consumer trends with Szilvia Nagy, Praktiker Kft’s garden product purchaser. – Did the economic recession result in reduced demand for garden products? – The recession influenced...

Declining sales by discount stores in the Czech Republic
Date: 2010-07-06 08:00:00

In the first qarter of 2010, value sales in food retail decreased by 3.2 percent in the Czech Republic (in Hungary by 3.5 percent), while volume sales diminished by 2.8...

Prices of seasonal food products boosted inflation
Date: 2010-07-06 08:00:00

Compared with the previous month, the average consumer price increase was 0.9 percent in May 2010, but compared with May 2009 prices were up by 5.1 percent. KSH’s quick report...

Food product export reduced
Date: 2010-07-06 08:00:00

According to KSH, in January-March 2010 the volume of export improved by 16 percent and that of export grew by 13 percent in comparison with the same period a year...

It feels good to lead the way!
Date: 2010-07-06 08:00:00

T-City, Magyar Telekom and Szolnok launched their joint innovation project one year ago. The latest project, in cooperation with Co-op Hungary, is called Future Store and it started at the...

The tale of the long wiener
Date: 2010-07-06 08:00:00

It was 60 years ago that a 3-year old little boy invented a tale about a king, who made such a long wiener that it fed the whole country. This...

Balaton: attack!
Date: 2010-07-06 08:00:00

BALATON ATTACK – this name does not designate a summer heavy metal festival, but an in-house initiative by Borsodi Brewery: those who do office work go out and do some...

Margarine sales grew, average prices fell
Date: 2010-07-06 08:00:00

Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...

Innovations brought results on the margarine market
Date: 2010-07-06 08:00:00

While a couple of years ago margarine was the victim of persecution, today the category has a healthier image and it develops steadily. Baking margarine sales data from last year...

Modern oils in several flavours
Date: 2010-07-06 08:00:00

Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...

The margarine market expanded despite the recession
Date: 2010-07-06 08:00:00

According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...

Large packaging units sell better
Date: 2010-07-06 08:00:00

Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs...

Sugar-free soft drinks – now in the lower categories too
Date: 2010-07-06 08:00:00

Carbonated soft drink retail sales fell last year, in terms of value and volume alike, but the decrease did not affect the different retail channels to the same extent. –...

Pantyliner sales are the most concentrated
Date: 2010-07-06 08:00:00

Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...

Good opportunities in the intimate sphere
Date: 2010-07-06 08:00:00

An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...

Desire materialised Date: 2010-07-06 08:00:00

Cutting edge packaging Date: 2010-07-06 08:00:00

Marketing communication switches from Off to On mode Date: 2010-07-06 08:00:00

Knowledge and dynamism for the food industry of the future Date: 2010-07-06 08:00:00

A guide that reads well Date: 2010-07-06 08:00:00

The recipe for success Date: 2010-07-06 08:00:00

Calculating with everything Date: 2010-07-06 08:00:00

Customised bath bomb Date: 2010-07-06 08:00:00

Energising fake blood Date: 2010-07-06 08:00:00

Ecologic packaging for the milk industry Date: 2010-07-06 08:00:00

Retail keeps plunging Date: 2010-07-06 08:00:00

The meat industry is waiting for the grill season Date: 2010-07-06 08:00:00

Growth in external demand surpasses domestic demand growth Date: 2010-07-06 08:00:00

In April Hungary was on top of the EU’s inflation list again Date: 2010-07-06 08:00:00

‘It is ending precisely now…’ (Part 3) Date: 2010-07-06 08:00:00

Increasing proportion of garden products in Praktiker Date: 2010-07-06 08:00:00

Declining sales by discount stores in the Czech Republic Date: 2010-07-06 08:00:00

Prices of seasonal food products boosted inflation Date: 2010-07-06 08:00:00

Food product export reduced Date: 2010-07-06 08:00:00

It feels good to lead the way! Date: 2010-07-06 08:00:00

The tale of the long wiener Date: 2010-07-06 08:00:00

Balaton: attack! Date: 2010-07-06 08:00:00

Margarine sales grew, average prices fell Date: 2010-07-06 08:00:00

Innovations brought results on the margarine market Date: 2010-07-06 08:00:00

Modern oils in several flavours Date: 2010-07-06 08:00:00

The margarine market expanded despite the recession Date: 2010-07-06 08:00:00

Large packaging units sell better Date: 2010-07-06 08:00:00

Sugar-free soft drinks – now in the lower categories too Date: 2010-07-06 08:00:00

Pantyliner sales are the most concentrated Date: 2010-07-06 08:00:00

Good opportunities in the intimate sphere Date: 2010-07-06 08:00:00