trademagazin - Trademagazin

More people came, they stayed longer but spent less
Date: 2010-08-29 08:00:00

A report by KSH reveals that at commercial accommodation sites the number of guests grew by 1.5 percent and 2.5 percent more nights were spent in January-May 2010, compared with...

Prices in agriculture continue to fall
Date: 2010-08-29 08:00:00

The production price level of agricultural products was down 0.6 percent in May 2010. In April the fall was 5.7 percent in comparison with the same month last year –...

Small is the Strong Shot, but strong
Date: 2010-08-29 08:00:00

Pepsi came out with its latest innovation in Japan. Strong Shot is an energy drink in a 190-ml aluminium can, with extra caffeine and extra carbonation. Because of the high...

Green message instead of a brand name
Date: 2010-08-29 08:00:00

A German businessman tries to grab the attention of consumers with the message ‘Stop The Water While Using Me!’, which is printed on toothpaste tubes, shower gel and shampoo bottles...

With flower seeds for bees
Date: 2010-08-29 08:00:00

Bees are an endangered species that play a vital role in preserving the balance of our environment. UK drinks company Innocent, the National Trust and the Irish Beekeepers’ Association started...

Garden stores flee forward
Date: 2010-08-29 08:00:00

No precise data is available on the size of the domestic garden plant market, but experts’ estimate is that there are about 100 wholesalers in the country. Most of them...

Turnover increased in the country of supermarkets this June
Date: 2010-08-29 08:00:00

In Austria food retail turnover grew by 1.5 percent in value in the June 2009-May 2010 period, compared with the same period a year earlier – informs Sigrid Göttlich, the...

The Internet helps in buying medicine
Date: 2010-08-29 08:00:00

Hungarian medicine and medicinal product buyers use the Internet to gather information more often than other nationals. A Nielsen survey (conducted in 55 countries) found that 34 percent of Hungarian...

Shoppers who buy vodka are likely to put other drinks in the basket too
Date: 2010-08-29 08:00:00

Nielsen’s Retail Index reveals that discount stores realised 17 percent of value sales in the 90 food categories measured in the December 2009-May 2010 period. As for the 60 household...

Skills and thrills: METRO’s Customer Academy is about to open
Date: 2010-08-29 08:00:00

Next to the Budaörs METRO store the chain’s Customer Academy will open in October. The Customer Academy’s head of department Piroska Balestra shared the details with readers of our magazine....

Traditional shops increased their market share
Date: 2010-08-29 08:00:00

According to the Nielsen Retail Index, 8 percent less salami and 4 percent less sausage was sold in value by retailers in January-April, in comparison with the same period in...

Long-established Hungarian meat brands stand firm
Date: 2010-08-29 08:00:00

Although meat is one of the essential food products, the market was unable to evade the effects of economic recession. Zoltán Nagygyörgy, PICK Szeged Zrt.’s product manager told us that...

The average volume of cured products bought per household keeps shrinking
Date: 2010-08-29 08:00:00

According to ConsumerScan data from GfK Hungária, 87 percent of households bought sausage or salami last year, 3 percent more than a year earlier. However, in the past couple of...

Rice turnover concentrates and the 501-1,000-gram format is dominant
Date: 2010-08-29 08:00:00

Retail sales of rice diminished by 2 percent in value and by 3 percent in volume in the April 2008-March 2009 period. According to the Nielsen Retail Index, the size...

Growing diversity on the rice and flour market
Date: 2010-08-29 08:00:00

Eating in restaurant less often could have entailed an increase in flour sales, but market players’ opinion is that demand remained stable. – The fact that flour sales did not...

A wide selection of organic flours is available
Date: 2010-08-29 08:00:00

Those committed to eating healthy and organic constitute a stable group of organic flour buyers. After a recent decrease in turnover, sales increased in certain supermarkets and drugstores from the...

To the dustbin it goes!
Date: 2010-08-29 08:00:00

In Hungary, the bin bag market surpasses the value of HUF 4 billion. According to Csaba Horváth, the managing director of Hok-Plastik, because of the influence of fossil fuel price...

Shaken, not stirred
Date: 2010-08-29 08:00:00

The budget needs more money – there is less money to spend in people’s pocket: this is not the best scenario when you want to sell alcoholic beverages. In the...

Family budgets reshaped for the umpteenth time
Date: 2010-08-29 08:00:00

While in the European Union retail turnover fell at the same rate as in November 2008, in Hungary it decreased by 4.7 percent in the first four months of 2010,...

The revolution of mobile technology
Date: 2010-08-29 08:00:00

‘Mobile technology revolutionises the relationship between the business sphere and consumers!’ was the motto of the first GS1 MobileCom Day conference where experts introduced the latest mobile applications. GS1 member...

GINNT EXPO – DIGITALEXPO – SIGNEXPO: Intelligent business solutions
Date: 2010-08-29 08:00:00

Visit the GINNT EXPO (Global Innovation Technologies Expo) in Budapest’s Syma Event Centre on 15-17 September 2010. This year DIGITALEXPO and SIGNEXPO will accompany the main event. The three exhibitions...

Electronic communication: an investment with rapid return
Date: 2010-08-29 08:00:00

Consumers remain the most important for a company even in the worst economic period, and a comprehensive, fast and accurate business management system with electronic devices creates advantages for them...

Information updated daily
Date: 2010-08-29 08:00:00

Péter Csík, the managing director of Compton Informatikai ZRt. is of the opinion that in the dynamically changing competition only IT-supported flexible data processing can serve all the needs of...

The background of the future
Date: 2010-08-29 08:00:00

‘Future Store’ is not only about the equipment on the shop floor: an integrated IT system also forms part of it. These days when retailers try to keep only a...

Hungaricum Corner in CBA Plaza
Date: 2010-08-29 08:00:00

This July CBA Sopron Plaza opened the first Hungaricum corner where wines, pálinkas, sweets, fresh and preserved food products from Hungarian manufacturers can be found. Pricer electronic labels were used...

Pricer shelf label in the Hungaricum Corner too
Date: 2010-08-29 08:00:00

CBA and Szintézis Informatika proved that they not only lead the way in innovation (CBA was the first food store to use electronic shelf labels), but also in promoting Hungarian...

Packaged expectations
Date: 2010-08-29 08:00:00

According to data from the World Packaging Organisation (WPO), the global packaging material market represented a value of USD 564 billion in 2009, from which the consumer packaging market was...

HUNGAROPACK 2010 packaging competition
Date: 2010-08-29 08:00:00

There were 56 entries from 28 companies at the 27th HUNGAROPACK Hungarian Packaging Competition. The jury evaluated 51 works in the consumer and collective packaging category and 5 in the...

The silent shop assistant
Date: 2010-08-29 08:00:00

Trends in the packaging of daily goods are influenced by global processes in world society and economy, creating new opportunities and demand, but posing new challenges as well. Experts have...

Ready to be transported and put on the shelf
Date: 2010-08-29 08:00:00

Global trends influence the Hungarian collective packaging market. One of the current trends is using lighter cardboard products, especially on developed markets. In Europe demand is constantly growing for below...

More people came, they stayed longer but spent less Date: 2010-08-29 08:00:00

Prices in agriculture continue to fall Date: 2010-08-29 08:00:00

Small is the Strong Shot, but strong Date: 2010-08-29 08:00:00

Green message instead of a brand name Date: 2010-08-29 08:00:00

With flower seeds for bees Date: 2010-08-29 08:00:00

Garden stores flee forward Date: 2010-08-29 08:00:00

Turnover increased in the country of supermarkets this June Date: 2010-08-29 08:00:00

The Internet helps in buying medicine Date: 2010-08-29 08:00:00

Shoppers who buy vodka are likely to put other drinks in the basket too Date: 2010-08-29 08:00:00

Skills and thrills: METRO’s Customer Academy is about to open Date: 2010-08-29 08:00:00

Traditional shops increased their market share Date: 2010-08-29 08:00:00

Long-established Hungarian meat brands stand firm Date: 2010-08-29 08:00:00

The average volume of cured products bought per household keeps shrinking Date: 2010-08-29 08:00:00

Rice turnover concentrates and the 501-1,000-gram format is dominant Date: 2010-08-29 08:00:00

Growing diversity on the rice and flour market Date: 2010-08-29 08:00:00

A wide selection of organic flours is available Date: 2010-08-29 08:00:00

To the dustbin it goes! Date: 2010-08-29 08:00:00

Shaken, not stirred Date: 2010-08-29 08:00:00

Family budgets reshaped for the umpteenth time Date: 2010-08-29 08:00:00

The revolution of mobile technology Date: 2010-08-29 08:00:00

GINNT EXPO – DIGITALEXPO – SIGNEXPO: Intelligent business solutions Date: 2010-08-29 08:00:00

Electronic communication: an investment with rapid return Date: 2010-08-29 08:00:00

Information updated daily Date: 2010-08-29 08:00:00

The background of the future Date: 2010-08-29 08:00:00

Hungaricum Corner in CBA Plaza Date: 2010-08-29 08:00:00

Pricer shelf label in the Hungaricum Corner too Date: 2010-08-29 08:00:00

Packaged expectations Date: 2010-08-29 08:00:00

HUNGAROPACK 2010 packaging competition Date: 2010-08-29 08:00:00

The silent shop assistant Date: 2010-08-29 08:00:00

Ready to be transported and put on the shelf Date: 2010-08-29 08:00:00