Posts From trademagazin

Fruit Logistica – More Hungarian products introduced

Good for consumers, easy for growers to manage and environmentally friendly. The new series of sweet-tasting and naturally scab-resistant apples from Consorzio Italiano Vivaisti – CIV, is the only Italian...

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Coface: level of circular indebtedness seem to have increased

According to a new statement by Coface Hungary, the level of circular indebtedness seem to have increased last year although the financial crisis has made companies less daring. Payment deadlines...

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Changes of the program structure of VOLT Festival

VOLT Festival, celebrating its 19th birthday, has come to age now and thus faces a major change in its program-structure and set-up. We get to chance to see even more...

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Lidl grows in The Netherlands

Lidl is growing more popular in The Netherlands, Distrifood reports, and intends to compete directly against supermarkets in the country. This year Lidl will not only expand to operate more...

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The organic meat is not free from environmental risks

Hungarian organic food distributors expected prestige and revenue growth, from the dioxin scandal of Germany, despite a large German company’s checks warned  the domestic players of the industry that it...

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Significant assets in the foreign trade balance

According to the the first estimate; in last December the value of exports was 1634 billion HUF (5,890 million euros), while the value of exports was 1,508 billion HUF  (5,434...

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Strike and riots threaten one of the world's most important trade route

6000 Suez Canal operator started to stike today, demanding higher wages. The channel management stresses that the ship traffic is smooth, while the price of Brent oil rose above  100...

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Coca-Cola revenues exceeded the expectations

The analysts expected revenue of  9.75 billion USD, while 10.5 billion USD revenue occurred in the fourth quarter – shows the flash report of Coca-Cola. The soft drink manufacturer's dollar...

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The one billion dollar worth partner of McDonald's goes to the stock exchange

McDonald's largest global franchise partner prepares for one of the year’s biggest stock market introduction in a few days. The South American company operates about 1,800 fast food restaurants, with...

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German export close to record

German exports rose by 18.5 percent last year, compared to the 2009 crisis year, the trade balance surplus exceeded 150 billion euros. According to the statistical datas released on Wednesday;...

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The Marks & Spencer targets IKEA’s throne

It looks like IKEA’s furniture technology will have a potential competitor. The folding furnitures have arrived to the market. According to the British Daily Telegraph newspaper; Marks & Spencer came...

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Nagyatád canning factory: no orders from East

In June, the production lines will be transpoted to the canning factory of Szigetvár from Nagyatád. The orders of the canning factory have declined, so only storage and packaging work...

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New EU rules ahead on plastic food packaging

New EU rules for food contact in plastic packaging are on the horizon. A proposed regulation known as the Plastic Implementation Measure (PIM) has been approved by the EU’s Council...

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New corporate design for Henkel

Henkel is introducing a new corporate design across the company in combination with the launch of its new claim “Henkel – Excellence is our Passion”. “Our new claim summarizes what...

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Ahold and Tesco battle in Czech Republic

Two of Europe’s biggest retailers, Ahold and Tesco, are battling to be the market leader in the Czech Republic. Each retailer currently holds about 20% of the market, according to...

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Gluttonous Thursday: sign up now

The Magyar Turizmus Zrt. will launch the Gluttonous Thursday campaign again in 2011, but this time on 10th March, not in February. Unlike the usual February date, the Gluttonous Thursday...

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New IT system for Polus Coop Co.

Polus Coop Co. has launched a new IT development to renew its retail and wholesale system, with 50 stores and 127 cashiers involved. The investment cost several hundred millions of...

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La Festa cappuccino

From December 2010 both the bag and the box versions of La Festa Cappuccino sport a new packaging....

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New Lipton teas

The introduction of new Lipton green teas falls in line with consumer demand, contributing to the further dynamic growth of the green tea market....

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Happy Day Spritzer

Happy Day Spritzer is pleasantly carbonated and fruity, but at the same time it is a tender combination of flavours that makes a real novelty on the fruit drinks market....

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Dylon

It guarantees a long-lasting scent and protects the colour of clothes. It is available in three charming scents: blue ocean, yellow iris, orchid and wild rose....

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STR8 Freedom

The new fragrance from STR8 targets men who are driven by their passion and believe that all goals can be reached, all dreams can be realised....

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200 g horseradish flavoured Medve Tormás

200-g horseradish flavoured Medve Tormás represents the new generation of limited edition cheese cubes....

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MaxSan

Four new antiseptic cleaning products will be introduced under the MaxSan brand name....

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Somat Standard Gel

New Somat Standard soda effect dishwasher gel easily dissolves and removes even the must stubborn stains....

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FruFru fruit sour milks with fresh fruits

By distributing FruFru fruit sour milks with fresh fruits, we bring back traditional, popular flavours and consumption habits of Hungarian cuisine and make them part of a healthy nutrition. With...

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Halls

Kraft Foods welcomes 2011 with another global brand: Halls, famous for its menthol flavour, has made it to the company’s portfolio....

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Different roles in the sales area – Nielsen workshop about category management

How can the performance of a category can be improved in store sales? Paris Galanis, Nielsen’s regional category manager consultant gave answers to this question at a 2-day workshop in...

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Budapest Calling

On 23-24 November 2010 Budapest Calling, the first Hungarian call centre trade fair took place, where 36 companies and organisations of the dynamically growing sector introduced themselves. Direct Marketing Association’s...

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For TESCO music matters too!

From October 2010 TESCO in-store radio broadcasts new content in every hypermarket. Music has been broadcast in TESCO stores since 2009 by a music channel tailored to the retail chain’s...

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