Posts From trademagazin

A new strategy from MOM Park

MOM Park's trustee aims the Buda workers, residential and business layer with the opening of new shops, increasing of the leasable area and the and the renovation of the former...

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Bottling plant near Pannonhalma

The Benedictine Abbey of Pannonhalma builds a bottling plant in Ravazd near Pannonhalma. The close to 100 million HUF total development cost is supported by the Leader Program with 50...

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Indoor bath has been built in Magyarhertelend

Indoor thermal bath has been built in Magyarhertelend, Baranya county, with about a 307 million HUF investment. The facilities will be handed over on the 11th of November. Hegyi Zsuzsa,...

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SIAL China 2012: 40,000 professional visitors, 1,800 exhibitors

In 2012, SIAL CHINA is proud to announce its opening ceremony on May 9th—11th, located in the Shanghai New international Expo Centre. SIAL CHINA 2012 will indulge the inner-foodies and...

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New stuff about the charity program of Heineken Hungária

Heineken Hungária is launching its charity program for the fourth time this year. The main purpose of the program is to support civil programs and encourage inhabitants of the given...

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S. Pellegrino “wears” Bvlgari for Limited Edition Bottle

For a few months, the iconic S.Pellegrino bottle will be dressed up in jewels from the Bulgari archives. Emblazoned with an image of a yellow gold necklace, set with brilliant...

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CSR campaign to support babies in need

Dm drogerie markt is launching a campaign in November to support children coming from poor families. The company is working in close co-operation with Catholic Charity and Pampers. Within the...

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In the proximity of residential areas

Alongside hypermarkets, retail chain units located in the proximity of residential areas play an increasingly significant role on the FMCG market. While a year ago 32 percent of consumers spent...

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Spar won the 1st Football Tournament for FMCG Retailers

On 24 September the first football tournament for FMCG retailers took place in Angyalföldi Sports and Leisure Centre, organised by PromoSport Kft. 12 prestigious companies decided to participate: Auchan, CBA,...

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Global Party

On 15 September more than 80,000 business executives and other very important people took part in the Global Party, at the world’s 80 most exclusive places – in 72 cities...

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Alimentaria 2012

Alimentaria, one of the world’s three biggest food and Horeca trade fairs is held in Barcelona every second year. 30,000 food industry companies of Spain produce 7.6 percent of the...

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Postcard from Turkey

This was the fifth time that we went on holiday to the Turkish seaside. What we saw was that the 8-percent annual growth of the economy also manifests in the...

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Uno Latte

High milk content and very low calorie level characterise this product, which is available at a lower price than the market leading product....

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Clorox

In our busy everyday life it is comfortable, fast and simple help in cleaning and disinfecting....

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Joya soy drinks

Joya soy drinks are made from Austrian soy beans. These products are guaranteed to be of 100% plant origin, GM-, lactose-, gluten-and cholesterol-free....

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Persil Expert KOMPAKT

Thanks to the compact composition of this new-generation detergent, for the average washing 80g of washing powder is enough – 20 percent less than the quantity needed earlier....

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Hell New Generation

Hell New Generation is not made with added caffeine, still it is capable of giving you hell of a lot of energy, thanks to its two new healthy ingredients: Maté...

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Dolce Vita yoghurt desserts

Dolce Vita yoghurt desserts now available in renwed, refreshed packaging, enjoy Ciao dessert yoghurts in 6 flavours (amarena cherry with chocolate, apple strudel, pineapple-coconut, honey-walnut, peer with chocolate bits, raisin-peanut)....

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FruFru fruit sour milks with fresh fruits

By distributing FruFru fruit sour milks with fresh fruits, we bring back traditional, popular flavours and consumption habits of Hungarian cuisine and make them part of a healthy diet....

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HUN-GREEN

Traditional foil types and organic PLA (polylactic acid)-based materials, which are 100% degradable....

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Axe Cool Metal deodorant

Axe Cool Metal deodorant and shower gel offer a sensationally refreshing experience to those who use them....

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New Domestos Double Power

New Domestos Double Power not only helps you keep your toilet clean but also guarantees constant fresh scent even between two flushes....

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New Baba shower gel

New Baba shower gel, bath foam and body lotion all contain cocoa butter, which is rich in skin softening ingredients; what is more, their scent is wonderful as well....

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Tesco Mobile: the first virtual mobile service provider will be launched soon

Tesco Hungary and Vodafone Hungary established Tesco Mobile, their joint – 50-50% ownership – independent mobile service provider. The company will offer its services in Tesco stores, using the technology...

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(HU) Színes, fényes, illatos, mozgó látványelemek

Sorry, this entry is only available in HU....

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POS-017

The following two tools are not used by any of our Hungarian customers at the moment. Video walls are efficient advertising surfaces only for a few companies, while posters placed...

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Americans economise on basic products but spend on indulgence products

According to sales statistics, US consumers pay attention to what they buy after the crisis is over, but they are more willing to spend on indulgence products. Data from SymphonyIRI...

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Old/new payment solution for better sales results

In the retail units of North America, Australia, New Zealand and South Africa it was popular in the 1990s to pay a 10-20 percent deposit on a product which was...

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International display design contest for students

On 15 September 2011 Pepsi and POPAI announced their international display design contest for the first time. Participants have to register until 30 November and works have to be sent...

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POPAI-news from Hungary

After the summer holiday there was a great interest about the first POPAI meeting on 15 September. Presenters came from Nielsen and the topic was ‘Measuring the efficiency of in-store...

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