Posts From trademagazin

dm-drogerie markt is in top form

The first Hungarian dm store opened in Budapest in July 1993. Currently they have 256 units all over Hungary and employ 2,251 people. In the 2010/11 fiscal year dm’s turnover...

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Tesco’s revenue was above 700 billion

In the 2011-12 fiscal year Tesco Hungary’s turnover augmented by 6 percent, thanks to innovations and to increasing the number of their services. Tesco Hungary’s gross revenue was HUF 705.2...

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Retail chain ranking 2011: Tesco, CBA and Coop are the top three

Although the level of consumer confidence is strikingly low in Hungary (the lowest in the world: in the fourth quarter of 2012 it was 30 points when the global average...

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Trends, whys and answers – part 2

If ten years ago the word ‘elite’ was written on a certain product, a significant proportion of people were willing paying to much more for it than for a similar...

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One billion pound revival plan for Tesco

Tesco, the world’s third biggest retailers announced that the plan is ready to overhaul its underperforming (trading profit fell 1 percent) UK business. Chief executive Philip Clarke told reporters that...

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Insider

POPAI Awards Paris, the French POP competition is held every other year as part of the Marketing at Retail Show (MPV). This year there were 340 entries from 14 countries...

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51-200m²

Almost one third of the nearly 20,000 general food stores belong to the 51-200m² channel: according to the last Nielsen census there are 6,355 of them and the majority of...

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To invest – but how?

We cannot hope for more investments and economic growth until the legal and fiscal environment becomes more stable. Investment activity also reduced because of lower domestic demand and the lack...

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Can we be hopeful?

Here we are in our little country that is the centre of the world for us, but sometimes we forget that it is only us who feel this way. Therefore...

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Retail sales in the EU and in the euro area increased in March

A turn took place in the euro area retail trade in March: the volume of turnover increased by 0.3 percent, compared to the previous month, when the decline was 0.2...

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The logistics center of Alföld Pro-Coop was implemented from half-billion HUF

The storehouse base of the Alföld Pro-Coop Zrt. is ready with a 462 million HUF investment in Kecskemét. The European Union supported the project with 161.8 million HUF. With the...

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The Gallicoop turkey processor is crisis resistant

The determining Hungarian poultry company, the Gallicoop Pulykafeldolgozó Zrt. based in Szarvas closed last year with a 31 billion HUF revenue. That means a 13.6 percent sales increase, compared to...

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A store has opened in Szekszárd ditributing local products

A store ditributing local products opened in Szekszárd. The non-profit business, created with EU support offers local branded products to the customers. The shop was implemented by the Eco-Sensus Közhasznú...

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Hey-Ho’s manufacturer requests bankruptcy protection

The manufacturer of Hey-Ho fruit juice, the First Hungarian Fruit Processing and Fruit Juice Manufacturing Inc. (Elma) asked for bankruptcy protection. The company has been profitable even in 2010,its turnover...

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Romanian retail sales have increased

The Romanian retail sales increased by 4.5 percent in the first quarter of this year, compared to the same period of last year – the country's statistical office announced on...

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The Chinese government promises the greater quality control of food and drugs

After the scandals of the past few months – in many cases international companies were involved – the Chinese government promised increased quality control in case of the most important...

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Pepsi pays tribute to Michael Jackson

Soon Pepsi cans will appear on the shelves of the stores with the face of the king of pop. Pepsi pays tribute this way to Michael Jackson celebrating the 25th...

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Tesco has agreed with the trade unions on the wages of cashiers

The satisfaction of its employees is important for the supermarket chain, and therefore Tesco will pay the same amount of rate collated with the trade unions. Tesco has agreed with...

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Emerging e-commerce and m-commerce

In the USA 6.6 percent of retail sales are realised online and according to researchers this ratio will go up to 20 percent in the next 10 years. eMarketer claims...

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Growing unemployment in Europe

The number of unemployed broke a negative record in the euro area. In the 17 member countries, the number of registered unemployed was 17.36 million in March – Eurostat announced...

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(HU) Hogyan döntenek a vásárlók? A döntési fa megalkotása és megértése

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(HU) Hullámok tetején

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(HU) Többet kínál a sörnél a METRO

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(HU) Két új központi raktárral bővülést tervez a Reál

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More and more target group-oriented programmes from METRO

METRO launched several new services in 2011, offering not only products but complex solutions as well. One of these was the delivery service, started in 2010, to which new partners...

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Coop’s success lies in constant renewal

Péter Boros, the commercial director of Coop told our magazine that a retail chain can make progress in the current economic environment – when shoppers are not expected to spend...

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Quality products and creative advertisements – further successful campaigns by ALDI

ALDI implemented new types of marketing communication campaigns in 2012 too. An important message was that a weekend shopping can be done in ALDI in just 15 minutes because checkout...

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(HU) Optikai osztályozó az Eisbergnél

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(HU) Rangos nemzetközi elismerés a Heinemann Testvérek Kft-nek

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(HU) Mercedes-Benz Vito Prime: a hétköznapok hőse

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