Posts From trademagazin

Here are the best of Magyar Brands!

This was the third time outstanding, high quality Hungarian brands have been awared by a prestigous professional jury. Here are the proper toplists: Customers’ top list 2012 MB brands 2012...

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Faint optimism at the SMEs

The K&H SME confidence index which measures the expectations of the domestic SMEs still not show a clear direction. The first quarter brought growth, than in the second quarter a...

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Magazine: Sommeliers’ pseudo-lexicon

Chicago’s luxury Italian restaurant Moderno made an unusual wine list: one compiled with almost mathematical precision. Six flavour characteristics are indicated on the list and the intensity of each one...

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Ipsos: marketers are banging open doors

In quantitative terms of the online advertising clicks, it can be concluded that it is worthwhile to use this interface. Most of the Generation Y members (born after 1980) interested...

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Master Chefs at all times! “Exclusive WMF point collecting action in the stores of SPAR

A new point collecting campaign has started in the stores of SPAR supermarket group with top-quality WMF cookware branded products, which always had a great success in the past. A...

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Payments: one third of Italians ready to use e-money for amounts under 50 euros

Presented today in Milan on the occasion of “SIA EXPO 2012”, the next payment generation event, the results of the SIA survey on “Italians and their desire for cash”, carried...

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The hiper.hu online hypermarket continues to expand

The eCommerce site of Ringier and Full Market Zrt. will open an offline store after the existing online store. As the result of the offline store opening, hiper.hu’s online and...

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BB Nivea cream – 5-in-1 multifunctional meliorative hydration

The NIVEA BB Cream ideally combines the caring, beauty and skin repair attributions. Hydrates all skin types, protects and smoothes and conceals small blemishes at areas that are not completely...

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“Honduras San Marcos” – a special limited edition coffee from Tcibo

Tchibo, one of the leading distributor of the roasted coffee market surprises the real fans coffee each year with a limited edition rarity, from an exotic place, in the scope...

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Weight changes cause problems to 90 percent of children with tumors

This year's “Let's Do Something Together for the Children” program has begun, The program helps the rehabilitation and healthy clinical diet of children with leukemia and cancer for 11 years...

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All roads lead to the Nuremberg International Toy Fair

All roads lead to the Spielwarenmesse International Toy Fair Nuremberg, because the entire toy industry meets here between 30 January and 4 February 2013. The trade fair every year attracts...

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Unilever delivers products even to Canada

Within the compass of the closing ceremony of the program “Cook a Playground”, Unilever has organized a factory-visit at Röszke, presenting their 1.7 million euro-investment, a high-speed machine-room. The company...

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Study shows chocolate reduces blood pressure and risk of heart disease

Researchers in Germany followed 19,357 people, aged between 35 and 65, for at least ten years and found that those who ate the most amount of chocolate – an average...

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GfK: consumption has stagnated in the first half of the year

The first half of this year was characterized by the stagnation of the economy and consumption. Further rationalization of the purchasing behavior can be detected in many areas. The purchasing...

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Professional programs by CSAOSZ in the autumn of 2012

CSAOSZ, the National Association of Packaging is launching a number of trade-related courses in the autumn of 2012. All of these are short, usually take half a day, and are...

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MOSZ would fight against cheating meat importers

The Agricultural Cooperatives and Farmers Association (MOSZ) protested again against the introduction of the reverse VAT. From the measure, the government expects revenue growth of tens of billions of forints....

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Hungarian labor market efficiency is tail-ender

Hungarian labor market efficiency is lower in Hungary, than in Chile – turned out at the professional event of Randstad. In addition,on the basis of international forecasts, more than one...

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Henkel develops further in Körösladány

The Henkel Magyarország Kft. won an almost 590 million HUF for technology development and for recruiting from the New Széchenyi Plan – the company informed MTI. The company settled in...

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May be a shortage of good quality cabbage

Because of the drought less was grown of cabbage types. By the end of the summer the market demand has been developed and the high prices partly compensate the loss...

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Magazine: Positive effects of health trends

According to a US survey conducted last summer, carbonated soft drink consumption in bars and restaurants fell by 5 percent if compared with the previous period. Juice and smoothie sales...

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Summer consumer protection control: there were many irregularities

The consumer protection inspectors of Budapest and Pest county found a high proportion of irregularities during the summer action controls in the units of the chain of stores: objections were...

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Hell Energy: a Hungarian factory was nominated among Europe's top three factories

It is the first time, that a Hungarian company’s factory was nominated among the nominees of the Strategic Manufacturing Awards in Düsseldorf. The World Trade Group nominated the Szikszó-based factory...

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The Becherovka brand is not involved in the Czech methanol scandal

The Pernod Ricard Hungary Kft. in its press release, expressed surprise that a dominant medium in Hungary illustrated its report on the Czech methanol scandal with images of Becherovka bottling...

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The cream of the past 20 years – a product selection from Whirlpool Hungary

Whirlpool is present in the domestic market for twenty years now. During this time, we have learned that the sixth sense is not a transcendent concept, but a ” housewife-friendly”...

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World Day for Hand Washing: preschoolers taught the adults

At the event organized on the occasion of the International World Day for Hand Washing,  children and adults can meet the craft of good hand washing. The event is organized...

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Chinese bases by Knorr

By introducing new Chinese bases, the Knorr Rafinéria bases product line expands further in 2012....

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Cosmetics and chemical products brought a two hundred billion HUF revenue in January-August

Retail reached about 200 billion HUF in revenue of retail cosmetics and household chemical products from January to August this year, compared to last year's comparable period. This means a...

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Cooperation for the Internet customers

The National Consumer Protection Authority (NFH) and the Association of Public Electronic Trade Association (SzEK.org) signed a cooperative agreement in order to the development of the domestic e-commerce market and...

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Cooperation between Twitter and Nielsen

In the scope of the agreement, the brand owners can test the effectiveness of their campaigns with the help of mini-questionnaires on Twitter. Twitter and Nielsen signed a research partnership...

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Everything linked to modern technology

György Mészáros, president of the National Innovation Authority (NIH) has talked about success and favourable results in terms of the Chinese workshops. This current Hungarian-Chinese workshop session on food safety...

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