trademagazin - Trademagazin

Energetic cereals
Date: 2012-11-09 01:30:21

There are two big categories on the cereal market: cereal flakes and bars, and mueslis and muesli bars. The two groups have slightly different target groups and consumption motivations. Andrásné...

Wiener season approaches with fervent price promotions
Date: 2012-11-09 01:22:59

Wiener is as popular as it used to be: according to Nielsen, from November to December in 2011 volume sales augmented by 52 percent and value sales rose by 40...

Promising first six months in agricultural foreign trade
Date: 2012-11-09 01:18:59

The effects of the drought have been disastrous, far less wheat was harvested in Russia, the Ukraine and Hungary – consequently, prices have started increasing. Corn yield suffered even more...

Wiener is a favourite with large families
Date: 2012-11-09 01:17:14

Wiener is a very popular product category: nine out of ten households purchased this type of meat product in the 12-month period leading up to June 2012. It is large...

Private label sales grew in the first six months
Date: 2012-11-09 01:15:11

Food retailers’ revenue from private label products increased in the first half of the year if compared with the first six months of the previous year – reveals Nielsen’s latest...

The level of consumption was at a standstill in the first six months
Date: 2012-11-09 01:14:02

Hungary’s economy and consumption were characterised by stagnation in the first half of 2012 – reported GfK Hungária in the Retail Analysis study conducted by its Consumer Panel Services. Hungarian...

JOYA PUR soy drink
Date: 2012-11-09 01:11:37

Just like other members of the product family, JOYA PUR soy drink is now available in a new packaging, offering a softer and creamier, more milk-like experience than before....

Production prices in the industry reduced further in August
Date: 2012-11-09 01:07:35

In August 2012 production prices in the industry were 0.3 percent below the level of July. The volume of industrial production fell by 0.8 percent if compared with the level...

New in-store tool in Tesco stores
Date: 2012-11-09 01:03:42

POS Services Kft., the media sales partner of Tesco Hungary makes its latest advertising tool, called POP-UP available in Hungary from 1 October 2012. This tool is placed on shopping...

Zewa Softis Glamour
Date: 2012-11-09 01:02:47

This practical package is decorated with special motifs and has a pleasant flower scent, making the product stylish and easy to use in everyday life....

Food prices are rising above the average
Date: 2012-11-09 01:00:05

In September consumer prices were 6.6 percent higher than a year earlier. The monthly pensioner consumer price index augmented 0.3 percent and the annual index upped 6.6 percent. Compared with...

NIVEA Hydro Care
Date: 2012-11-09 00:58:45

New NIVEA HYDRO CARE hair care products contain aloe vera and water lily extract, giving back your hair its natural moisture every day....

GKI is pessimistic
Date: 2012-11-09 00:56:27

GKI Economic Research Zrt.’s forecast for 2012-2013: Hungary’ economy will lag behind the economies of the European Union and our economic policy will lead to isolation. The level of consumption,...

Demand for Hungarian wines dropped by one third
Date: 2012-11-09 00:53:49

Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that 3 percent less slaughter turkey was sold in Hungary in the first nine...

Cerbona Disney
Date: 2012-11-09 00:50:50

The popular Cars and Faireez graphic designs are updated and the Cinnamon breakfast cereal sports a new, Phineas and Ferb design....

Family enterprise with an IT background
Date: 2012-11-09 00:49:50

Kedvenc JM started as a family enterprise back in 1997 and now the company employs 130 people. The company’s profile is producing and selling frozen goods, fresh and frozen meat...

Planned changes affecting retail
Date: 2012-11-09 00:45:51

Our magazine discussed the most important changes in taxation affecting the food industry and the retail sector with Péter Biczó, a partner in PricewaterhouseCoopers Auditing Kft. and Anita Mekler, a...

Fleet management and operating lease
Date: 2012-11-09 00:39:28

In Europe new car sales somewhat decreased but in Hungary 15 percent more new cars were sold in the first nine months of 2012 than in the same period of...

Financial institutions keep fine-tuning their products
Date: 2012-11-09 00:31:42

At the moment micro and small businesses show reduced demand for production machinery lease because investment activity dropped. These firms tend to apply for current account and working capital loans....

Trends, whys and answers – part 6
Date: 2012-11-09 00:26:47

Basically consumers are grouped according to socio-demographic features, e.g. sex, age, studies, income, etc., but qualitative market researchers can also characterise members of the target group according to psychographic characteristics...

You can believe your eyes
Date: 2012-11-09 00:15:09

What is eye tracking good for? The answer is simple: it can be used when we would like to grab the attention of the target group visually and the product...

Shops, POP and ruin pubs: POPAI executives’ meeting – the Hungarian way
Date: 2012-11-09 00:13:40

On 4-5 October 2012 Budapest was the meeting place of POPAI’s (Point of Purchase Association International) 16 representatives from 9 European countries, and POPAI North America president Michael Heneghan also...

Production prices in the industry reduced further in August
Date: 2012-11-09 00:11:48

In August 2012 production prices in the industry were 0.3 percent below the level of July. The volume of industrial production fell by 0.8 percent if compared with the level...

Clash of the titans
Date: 2012-11-09 00:11:25

Walmart and Amazon continue their battle. In September Walmart pulled Amazon’s Kindle readers from 4,000 stores and in October they started same-day delivery – a service that used to be...

Insider
Date: 2012-11-09 00:09:17

At the Business Days conference in Tapolca on 26-28 September the jurying of the POPAI Awards POP competition was carried out – nearly 100 evaluation sheets were filled out. Results...

Pheed – new social media
Date: 2012-11-09 00:06:42

The new service combines different elements of Facebook, Twitter, Tumblr, Instagram, YouTube and SoundCloud on a single platform, in order to make content creation easy. On Pheed, you can create...

Displays: five golden rules
Date: 2012-11-09 00:02:24

Gord Collins, a strategist with Ravenshoe Packaging (Canada) defined 5 important rules, which if kept can make displays successful. On his blog, called Between the Shelves, he published the following...

Beer is a Czech icon – a postcard from Prague
Date: 2012-11-08 23:57:53

As president of the Association of Hungarian Brewers, I recently had to participate in a regional meeting in Prague. Beer is an icon in the Czech Republic, it is everywhere...

Superbrands prize for eisberg!
Date: 2012-11-08 23:54:36

‘More than just a salad…’ is the credo of eisberg, one of Europe’s leading enterprises in produc-ing and delivering ready-to-eat salads. The eisberg Hungary Kft. operates on 3,000m² with 115...

Retail of the future
Date: 2012-11-08 23:51:32

The department store is considered to be the first modern form of retail, the first such unit opened in 1890 in the USA, under the still going Macy’s brand name....

Energetic cereals Date: 2012-11-09 01:30:21

Wiener season approaches with fervent price promotions Date: 2012-11-09 01:22:59

Promising first six months in agricultural foreign trade Date: 2012-11-09 01:18:59

Wiener is a favourite with large families Date: 2012-11-09 01:17:14

Private label sales grew in the first six months Date: 2012-11-09 01:15:11

The level of consumption was at a standstill in the first six months Date: 2012-11-09 01:14:02

JOYA PUR soy drink Date: 2012-11-09 01:11:37

Production prices in the industry reduced further in August Date: 2012-11-09 01:07:35

New in-store tool in Tesco stores Date: 2012-11-09 01:03:42

Zewa Softis Glamour Date: 2012-11-09 01:02:47

Food prices are rising above the average Date: 2012-11-09 01:00:05

NIVEA Hydro Care Date: 2012-11-09 00:58:45

GKI is pessimistic Date: 2012-11-09 00:56:27

Demand for Hungarian wines dropped by one third Date: 2012-11-09 00:53:49

Cerbona Disney Date: 2012-11-09 00:50:50

Family enterprise with an IT background Date: 2012-11-09 00:49:50

Planned changes affecting retail Date: 2012-11-09 00:45:51

Fleet management and operating lease Date: 2012-11-09 00:39:28

Financial institutions keep fine-tuning their products Date: 2012-11-09 00:31:42

Trends, whys and answers – part 6 Date: 2012-11-09 00:26:47

You can believe your eyes Date: 2012-11-09 00:15:09

Shops, POP and ruin pubs: POPAI executives’ meeting – the Hungarian way Date: 2012-11-09 00:13:40

Production prices in the industry reduced further in August Date: 2012-11-09 00:11:48

Clash of the titans Date: 2012-11-09 00:11:25

Insider Date: 2012-11-09 00:09:17

Pheed – new social media Date: 2012-11-09 00:06:42

Displays: five golden rules Date: 2012-11-09 00:02:24

Beer is a Czech icon – a postcard from Prague Date: 2012-11-08 23:57:53

Superbrands prize for eisberg! Date: 2012-11-08 23:54:36

Retail of the future Date: 2012-11-08 23:51:32