Posts From trademagazin

TiJöttök! Science and engineering career promotion program

The “TiJöttök” (It’s Your turn) program was launched with the support of the European Union. The program aims to present the scientific and technical careers and attracting the young Hungarians...

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Expressz response to the changes

The way of getting information has fundamentally changed as well as its collection, allocation and management – Matusek László, Operation and Development Director of the Expressz Zrt. analyzed the situation...

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Two bottles from the stocks of “Whisky Galore” were auctioned

Two rare bottles salvaged from the shipwreck that inspired the book and film Whisky Galore are being auctioned. The collectors' items were part of the cargo on the 8,000-tonne SS...

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Gourmet Festival is coming

The Gourmet Festival, offering almost all the elite restaurants in Hungary will be held in the Millenáris Park in Budapest between 30 May and 2 June. This year’s highlighted theme...

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More tourists less spendings in Hungary

The structure of public traveling to Hungary was changed by the bankruptcy of Malév in 2012. Low-cost airlines have begun to gain ground. While the number of tourist arrivals increases,...

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Creative product development, supported by web2 – Video of the day

Garage Hard Lemonade is a crispy alcoholic beverage for demanding taste. It will be a bitter-sweet experience when Carlsberg introduces a global trend onto Danish market, and the video below...

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Big environmental savings with the ÖkoKör groups

The households that took part in the ÖkoKör program of the Association of Conscious Consumers (TVE) have reached significant environmental savings; for example they have produced a quarter less food...

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Analysts expect a slowing decline in retail sales

Analysts surveyed by MTI expect decline in retail sales this year. But it may be significantly lower than last year’s downturn. The Central Statistics Office (KSH) announced on Monday, that...

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KSH: retail sales decreased in March

In March, the volume of retail sales decreased by 2.8 percent compared to a year ago – the Central Statistics Office (KSH) announced on the basis of preliminary calendary adjusted...

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Mobile shopkeepers ask for exemption in vain

A reader of onlinekassza.hu asks what those people should do who are running mobile shops. After they are almost constantly moving, there is no guarantee that when the AEE unit...

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The Conscious Purchasing System is under development

A research and development project, which won EU structural funds can expand the marketing tools of the merchants, as well as it can develop the awareness of customers – told...

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VM: more kids can get fruit in the next school year

In the school year beginning in September, the Ministry of Rural Development (VM) continues the School Fruit Program that is co-financed by the EU – the ministry told. The maximum...

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XIXO: a new premium Hungarian brand from HELL Energy

After the successful trial run, the manufacturing of XIXO quality PET bottled product line has started in spring 2013 in the Szikszó-based plant of HELL ENERGY. The entire portfolio has...

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Over one hundred wineries participate at the Pentecost open cellar-days

More than one hundred wineries throughout the country await those who interested in the Pentecost open cellar-days between 18 and 20 May. Most of the open cellars are awaiting the...

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IKEA to build stores in India

The furniture giant IKEA, finally received the approval from the Indian authorities after several years of delays. Ingvar Kamprad’s furniture empire received permission to build 25 stores – the Swedish...

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Hundred thousands packs of cigarettes were found in a farm in Téglás

Finance officers seized 60 million HUF worth cigarettes in a farm in Téglás on Sunday. A total of 116 thousand packs of cigarettes were found in a truck and at...

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A new whiskey on the market

The Famous Grouse is a brand of blended Scotch whisky, first produced by Matthew Gloag & Son in 1896, and currently produced and owned by The Edrington Group. The single...

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Magazine: Fastcasual does well in Europe too

Fastcasual is one of the fastest developing segments of the restaurant business in the western world. Facts support this trend now in Europe as well: according to German data published...

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Dead pigs’ meat was sold in several provinces of China

The Chinese authorities initated proceedings against two people, due to more than 40 tonnes of pig meat derives from dead animals. The meat that is unfit for human consumption may...

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Restaurant and language school in one

A Mechelen-based (Belgium) restaurant, in strong co-operation with a language school, set up a new tyoe of class called speating, deriving from the words speaking and eating. It basically means...

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Vegetables for the elphants by SPAR

SPAR Hungary has supported the Zoo of Budapest with nearly a ton of vegetables, dedicated to the elephants of the zoo. The monthly supply contains 420 kg apples and 500...

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Kardeván Endre: the Hungarian product regulation was necessary

There was a need and demand for the Hungarian product regulation and the associated marking system in Hungary, which can eliminate the still existing chaotic food labeling – Kardeván Endre...

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The trade professionals expect more governmental help

It is impossible to replace all cash machines until 30 June – Vámos György, General Secretary of the National Retail Federation (OKSZ) told. The industry expects the Ministry of National...

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Losses and unused facilities at pig farmers

The Tolna county farmers have 10-12 HUF per kilogram losses on the sales of live pigs, and due to the decreases of stocks EU supported facilities remain unused – the...

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The 1st of May is not the celebration of cash machine replacement

The first important deadline has expired, but the first online cash registers cannot be purchased from Wednesday yet. According to the Minister of State responsible for the cash register replacements,...

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Magazine: Instant business

Defying expectations, Starbucks is going to introduce VIA®ReadyBrew instant coffee not only in the United Kingdom but also in a few countries of Eastern Europe – including Hungary. VIA is...

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Are you diving to a red or blue ocean?

Szabó Ervin, managing director of the Laurel Számítástechnikai Kft. presented ther two possible behaviors; the red and blue ocean strategies at the Retail Conference in Siófok. While in the previous,...

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First names Eszter és Tamás on the Coca-Cola bottles

From May to August, on one side of the Coca-Cola labels the name of consumers will be placed to the place of the brand name of the. In Hungary, the...

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NESTLÉ FITNESS pampers with dark chocolate

Nestlé is waiting for the summer with its new 55 percent cocoa content dark chocolate with cereal. The NESTLÉ FITNESS DARK CHOCOLATE provides a true indulgence to the followers of...

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Conference on building a brand – coming soon!

Mediapiac.comis launching a new conference on 29th May 2013, mainly revolving around brand construction, ROI and many other interesting topics. Find out more about the event here. ....

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