Posts From trademagazin

The meat factory of Kapuvár has new Saudi owners

The meat factory of Kapuvár was shut down two years ago. Since then its property is under a liquidation process. Now, two investors purchased the company. The two Saudi Arabian...

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The Camping cheese further expands its product range

The popular Camping brand continues to expand its product range this spring. New High Quality Camping cheese cream jars are available on the shelves in 125g and 200g per carton....

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The HAJDU was given BUSINESS 2014 SUPERBRANDS recognition

The Business Superbrands is the world's most important brand evaluation qualification. The HAJDU brand after 2011, won the Business Superbrands award in 2014 again. “Our work and values commit us...

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SKY Marketing is among the best Hungarian brands

The SKY Marketing was awarded in the business brands category on the gala evening of the best Hungarian brands; the MagyarBrands. The traditional MagyarBrands Award Ceremony of the domestic brands...

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A record number of entries to the National Pálinka and Marc Pálinka competition

A record number of entries to the National Pálinka and Marc Pálinka competition: the entry period of the National Pálinka and Marc Pálinka competition was closed on 25 April. This...

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DB Schenker’s integration in Hungary is completed

The integration process taking place at the Schenker Kft. is approaching to its end. The company moves its geographically separated departments to a joint site, in order to increase the...

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A cooperation between the Chinese and Hungarian Consumer Protection Authority

After three years of joint work the National Consumer Protection Authority (NFH) and the Chinese State Industrial and Commercial Directorate (SAIC) signed a cooperation agreement on Monday in Budapest –...

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Hungarian restaurant leader within the best of McDonald's employees

Ray Kroc, the founder of McDonald's, used to say he liked hiring people with “ketchup in their veins.'' • If that's the case, Zella Powell has enough for every Big...

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Web2 communication in the cafeteria – Video of the day

Bors is gastrobar in Kazincy street in the category of fine dining:...

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The performance of the five star hotels is outstanding in the first quarter

The five star hotels performed especially well in the first quarter of this year. According to the analysis of the Hungarian Association of Hotels and Restaurants (MSZÉSZ), the performance of...

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The responsibility of company heads: new and old provisions

The parts of Hungary’s new Civil Code that regulate corporate and contractual law entered into force on 15 March 2014. Already before this date there have been great debates about...

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Magazine: Strategic issues in vocational trade education

The trade has been waiting for this for two decades: the government started to deal with the most urgent problems of the trade on ministerial level. Zoltán Varga, deputy director...

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ÉFOSZ makes voluntary undertakes in order to improve public health

Salt, fat, calories, trans fat, responsible advertising, labeling and nutritional informations. The National Food Processors Association (ÉFOSZ) suggests not only the industry players to contribute in these areas with their...

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Millward Brown: Google is the world's most valuable brand

Google became the world's most valuable brand again on the top list of BRANDZ 2014 ahead of Apple, which was on the top of the list in 2013. Google’s value...

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What is in your wine? A wine awareness campaign was launched by the Terra Hungarica

The Terra Hungarica Movement has launched a wine awareness campaign entitled What is in your wine? The Terra Hungarica Movement organizes a tasting on Friday in Budapest for those who...

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Beyond trade mark usage

As a result of the continuous expansion of trademarks, the collaboration has such a potential where more and more attention needs to be paid to utulize public benefits. The NGO...

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National Pálinka Tasting: Zsindelyes in the forefront

The National Pálinka Tasting was organized by the Ministry of Rural Development. The award winners of the competition will be included to the Book of Pálinka Excellences as well. Two-thirds...

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Only good or average yield is expected in the orchards

Instead of the previously indicated record yield, just good or average crop is expected in the Hungarian orchards, mainly due to last week's weather – Mártonffy Béla, FruitVeB president told...

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Dreher strengthens its self-regulation in advertising

The professional cooperation became closer between the Dreher Sörgyárak Zrt. and the Self-regulation Advertising Board (ÖRT). The Dreher Sörgyárak Zrt. beer manufacturer agreed to cooperate closer with the Self-regulation Advertising...

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Uniliver-toothpaste: rebuilding tooth enamel

Four thousand HUF may seem a bit much for a toothpaste, but when you consider that the dazzling teeth may also play a role in gaining a good job, we...

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Bakers can buy Tesco’s machinery

Tesco is selling its used tools via an online auction. In the two-round auction, those who are interested can bid for the equipments derive from the shops and logistics bases...

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Our workers are the source of our success

SPAR Hungary pays special attention to the professional progress of its employees: they can participate in SPAR’s own training programmes, in OKJ courses and in the SPAR e-learning programme. One...

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European Travel Commission: the momentum of tourism is unbroken in Europe

According to Tourism Economics’ survey made on behalf of the European Travel Commission, the momentum of European tourism is unbroken in 2014. The easing of the economic problems, the increasingly...

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Why do we crave candies that much?

Experts believe that cravings occur for a variety of reasons. They attribute them to evolution, psychological factors such as stress and unhappiness, and – sometimes – a genuine need for...

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Why is in-store communication important?

As shopping time reduces, the importance of POS communication tools increases. SPAR conducted a survey among customers about this. In a brief interview after shopping people were asked questions such...

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Magazine: Wines and synergies II.

Gábor Soltész and son Gergő Soltész are the majority owners of Ostoros-Novaj Wine Zrt. The company has been up and running for 25 years and the winemakers’ goal is to...

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Fazekas: The expansion of trademark use is a common interest

Fazekas Minister for Rural Development told at a professional event on Tuesday in Budapest, that the expansion of Hungarian products’ trademark use is a common interest of the agricultural government,...

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The SPAR increased further in Hungary

The SPAR Magyarország Kft. realized a turnover of 453.7 billion HUF in 2013, which is 7.6 percent more than in 2012. The company has achived this outstanding performance based on...

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The trading house system to be strenghtened

In order to increase the share ratio of the small and medium-sized enterprises (SMEs) from the Hungarian exports significantly, the Government strenghtens the trading house system. The Hungarian Trading House...

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METRO helps the competitiveness of Hungarian products with new product lines

A professional conference was held about Hungarian products at the Ministry of Rural Development on 20 May. At the conference of the Magyar Termék Nonprofit Kft. (Hungarian Product Nonprofit Ltd.),...

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