trademagazin - Trademagazin

New warehouse for Lekkerland
Date: 2007-01-31 08:00:00

Lekkerland Hungary has moved into its new, 7700 sqm, modern warehouse built in Harbourpark Budapest. New contracts signed with OMV, Lukoil and Jet Conoco made this relocation necessary. The Hungarian...

Wincanton web site with case studies
Date: 2007-01-31 08:00:00

In addition to comprehensive information, a number of case studies are also available at the new, dynamic, Hungarian web site of Wincanton. These serve to illustrate the applications for the...

Everything about palinka
Date: 2007-01-31 08:00:00

The renovated museum and shop of Zwack Unicum Nyrt. in Kecskemét was opened half a year ago. Visitors can find out everything there is to know about the past and...

Aldi will not stop before 400
Date: 2007-01-31 08:00:00

According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...

23 million collected by Reál in two months
Date: 2007-01-31 08:00:00

This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...

Tesco slowing down in Hungary
Date: 2007-01-31 08:00:00

Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...

Délhús in merger with PICK
Date: 2007-01-31 08:00:00

Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...

Szentkirályi past the exams
Date: 2007-01-31 08:00:00

Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...

Agrana expanding in Bulgaria
Date: 2007-01-31 08:00:00

The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...

VOSZ muscling up with savings banks
Date: 2007-01-31 08:00:00

The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...

Creating a tradition and a co-brand card
Date: 2007-01-31 08:00:00

Three banks stole the show at the night of the ”MasterCard – Bank of the year” awards. The most important categories were: current account keeping bank of the year, most...

Small tigers
Date: 2007-01-31 08:00:00

“100 small tigers” is the title of a fascinating publication by Coface Hungary and Üzlettárs magazine. The research data from independent researchers of Coface and Corvinus University is interesting reading...

Challenges and answers in the dairy market
Date: 2007-01-31 08:00:00

A congress was held by the Dairy Products Association under this title on the 7th December. The main topic was market prospects for domestic dairy products and the related marketing...

Törley a millionaire in Estonia
Date: 2007-01-31 08:00:00

Törley Pezsgőpincészet is constantly expanding its exports. Estonia is one of the export markets, where Törley champagne has been available for 15 years. Sales are continuously growing, with a 60...

GKM counting on the Brand Association
Date: 2007-01-31 08:00:00

The Ministry of Economy and Transport is counting on suggestions from the Hungarian Brand Association to help in the development of the economy. According to an internal survey, the five...

We recommend our self
Date: 2007-01-31 08:00:00

We recommend the Trade Marketing Club for trade marketing, marketing and sales professionals primarily. We hold a club meeting each quarter of the year, where lectures are held and experiences...

Joint action against counterfeit of branded products
Date: 2007-01-31 08:00:00

The Hungarian Brands Association and the National HQ of the Customs Office have signed an agreement about co-operation in the fight against illegal business activities, such as counterfeit of branded...

Conference about ideas and experience
Date: 2007-01-31 08:00:00

Competition getting ever tougher in all categories, growth opportunities becoming more scarce and radical cost reductions call for new ideas every day to bring tangible results at minimal costs. Trade...

Joint Szentes-Mórakert debut at Fruit Logistica
Date: 2007-01-31 08:00:00

The record attendance at Fruit Logistica reflects the growing popularity of the healthy diet. The largest fruit and vegetable trade fair is to be held between 8.-10. February, this year...

Fanta: „Even more shapely!”
Date: 2007-01-31 08:00:00

Coca-Cola Hungary will introduce a new, 2 litre size bottle for Fanta in February 2007. The new, non-reusable bottle will be unique, with its attractive shape that is much easier...

News
Date: 2007-01-31 08:00:00

Third biggest buys the fifth biggest. The British tobacco group Gallagher has been bought by by Japanese Tobacco for USD 14,7 billion. This is the largest amount ever paid by...

Post-Christmas promotions: starting before Christmas
Date: 2007-01-31 08:00:00

Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...

Successful tableware campaign by SPAR
Date: 2007-01-31 08:00:00

Even SPAR experts were astonished by the incredible success of their tableware campaign. The result of the promotion lasting four months was equal to the annual WMF pot consumption of...

Question:
Date: 2007-01-31 08:00:00

The most notable scandal of the recent period was probably the Megatrade business. The responsibility of retailers in connection with the scandal, as well their preparedness to avoid such tricks...

Answer:
Date: 2007-01-31 08:00:00

According to decree no. 178/2002/EK, and Hungarian legislation about food, all members of the supply chain (producer, processor, retailer) bear responsibility for the products they buy and sell. All participants...

Sweeties have caught up with table chocolate
Date: 2007-01-31 08:00:00

Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...

Season of seasons
Date: 2007-01-31 08:00:00

According to marketing books, one of the tools that can be used for boosting sales is creating new opportunities for purchasing. The sweets industry seems to be good student. In...

Modern store types dominate
Date: 2007-01-31 08:00:00

The retail trade of frozen products is growing. Sales of meats exceed HUF 12 billion, frozen potato sales are over HUF 3,5 billion, while frozen pizzas represent a market of...

Escape to victory
Date: 2007-01-31 08:00:00

Very different strategies might all be successful in the market of frozen products – this is the conclusion I came to after analysing the answers I got from market players....

IFE and Foodapest to fuse
Date: 2007-01-31 08:00:00

According to an agreement signed by Montgomery International and HUNGEXPO Zrt., the two well known trade exhibitions will fuse into a single event under the name IFE FOODAPEST. This will...

New warehouse for Lekkerland Date: 2007-01-31 08:00:00

Wincanton web site with case studies Date: 2007-01-31 08:00:00

Everything about palinka Date: 2007-01-31 08:00:00

Aldi will not stop before 400 Date: 2007-01-31 08:00:00

23 million collected by Reál in two months Date: 2007-01-31 08:00:00

Tesco slowing down in Hungary Date: 2007-01-31 08:00:00

Délhús in merger with PICK Date: 2007-01-31 08:00:00

Szentkirályi past the exams Date: 2007-01-31 08:00:00

Agrana expanding in Bulgaria Date: 2007-01-31 08:00:00

VOSZ muscling up with savings banks Date: 2007-01-31 08:00:00

Creating a tradition and a co-brand card Date: 2007-01-31 08:00:00

Small tigers Date: 2007-01-31 08:00:00

Challenges and answers in the dairy market Date: 2007-01-31 08:00:00

Törley a millionaire in Estonia Date: 2007-01-31 08:00:00

GKM counting on the Brand Association Date: 2007-01-31 08:00:00

We recommend our self Date: 2007-01-31 08:00:00

Joint action against counterfeit of branded products Date: 2007-01-31 08:00:00

Conference about ideas and experience Date: 2007-01-31 08:00:00

Joint Szentes-Mórakert debut at Fruit Logistica Date: 2007-01-31 08:00:00

Fanta: „Even more shapely!” Date: 2007-01-31 08:00:00

News Date: 2007-01-31 08:00:00

Post-Christmas promotions: starting before Christmas Date: 2007-01-31 08:00:00

Successful tableware campaign by SPAR Date: 2007-01-31 08:00:00

Question: Date: 2007-01-31 08:00:00

Answer: Date: 2007-01-31 08:00:00

Sweeties have caught up with table chocolate Date: 2007-01-31 08:00:00

Season of seasons Date: 2007-01-31 08:00:00

Modern store types dominate Date: 2007-01-31 08:00:00

Escape to victory Date: 2007-01-31 08:00:00

IFE and Foodapest to fuse Date: 2007-01-31 08:00:00