Posts From trademagazin
Celine Dion Spring in Paris
Date: 2007-04-25 08:00:00
Paris spring with the air of the excitement of new life and fresh warmth appearing in the fragrance of the new perfume from Celine Dion: Spring in Paris. Packaging: classic,...
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TopJoy Multi Active
Date: 2007-04-25 08:00:00
Multi Active is the new product line from TopJoy, which vitalises and gives us strength during the whole day. The three members of the TopJoy Multi Active product line –...
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David Beckham Intense Instinct
Date: 2007-04-25 08:00:00
A limited edition with a more intense fragrance based on the huge success of the first David Beckham fragrance, Instinct . Both the bottle and the box remind us of...
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Apenta Optima
Date: 2007-04-25 08:00:00
The Apenta product line is repositioned for this season. This is apparent from the special packaging, communication and brand activities....
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Helia-D Body Lotion and Self-Tanning Lotion
Date: 2007-04-25 08:00:00
Helia-D Body Lotion and Self-Tanning Lotion contain several plant ingredients and vitamins in addition to sunflower stem extract which help to care for the skin and keep it clean. The...
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Dove Silk & Sleek shampoo
Date: 2007-04-25 08:00:00
The new Dove Silk & Sleek shampoo, condicioner and haircream solves the problem of unruly curls of hair. It gently straightens hair and makes it shinier....
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Bertolli Originale
Date: 2007-04-25 08:00:00
Bertolli Originale, piquant and garlic sauces in their unique and innovative pouches „jump off” the shelves. They are introduced in family flavours to be enjoyed by children as well....
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Douwe Egberts 3in1 KID Milky coffee flavour and Vanilla coffee flavour
Date: 2007-04-25 08:00:00
The new Douwe Egberts 3in1 KID Milky coffee flavour and Vanilla coffee flavour are instant chicory coffee, cream and sugar in a single pouch, developed by the experts of Douwe...
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Tchibo Family Intense
Date: 2007-04-25 08:00:00
A new member is added to the Tchibo Family product line, market leaders in 2006: in addition to Tchibo Family Classic, Tchibo Family Intense is here now, providing a more...
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Pago Pink Grapefruit
Date: 2007-04-25 08:00:00
Pago Pink Grapefruit has 100% fruit content and is very rich in vitamins and fibres. It is a unique product, as no such flavour is available in this size from...
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Master Good
Date: 2007-04-25 08:00:00
Innovation in dumplings: Traditional highland flavours. Innovation by Vadász knédli: unique in Hungary, flavoured with bacon and onions...
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The Raid electric anti-mosquito and fly device
Date: 2007-04-25 08:00:00
The Raid electric anti-mosquito and fly device introduces a new state of the art electric device technology that combines a compact diffuser with an innovative compressed sand refill containing an...
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PICK Scooby-Doo
Date: 2007-04-25 08:00:00
We have developed our products, both in terms of contents and of packaging, to serve as a delicious source of nutrients for children and to captivate their attention....
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Dr. Oetker Ristorante ES Pepperoni Salame Piccante
Date: 2007-04-25 08:00:00
Hungary’s most popular pizza family has a new piquant flavour: pepperoni-salami pizza. Pepperoni-salami pizza with its thin and crispy dough and deliciously spicy salami is „sinfully tempting” to consumers....
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BOMBA! Energy drink
Date: 2007-04-25 08:00:00
BOMBA! Energy drink in 0,25 l can, The code for the consumer prize game is under the tab on promotional packaging....
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SIÓ premium
Date: 2007-04-25 08:00:00
SIÓ celebrating its 30th birthday, has brand new, high-fruit content, premium flavours for its loyal consumers....
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When competitors use price to attack
Date: 2007-04-25 08:00:00
Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...
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Kylie Minogue Darling
Date: 2007-04-25 08:00:00
The film symbolises everything represented by Kylie Minogue and her first fragrance. It shows us that apart from being an international star, Kylie is also a sophisticated and sensual woman...
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Douwe Egberts
Date: 2007-04-25 08:00:00
Everybody has a playful side. Play and win with Douwe Egberts Karaván coffee! Agency: BBDO Budapest Zrt. Customer: Sara Lee Hungary Zrt. Product: Douwe Egberts Karaván Apperance: RTL Klub, Viasat...
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Scooby-Doo
Date: 2007-04-25 08:00:00
The children’s favourite Scooby-Doo, goes through exciting adventures in the cartoon serial. From now on, children will be able to accompany him on his adventures. Stickers can be collected from...
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Libero Up&Go
Date: 2007-04-25 08:00:00
It’s natural to be wet, it takes Libero to be dry. Agency: DDB Budapest Reklámügynökség Customer: SCA Hygiene Products Kft. Product: Libero Up&Go Bugyipelenka Apperance: RTL Klub, Viasat 3 Period:...
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Royal days with royal aroma!
Date: 2007-04-25 08:00:00
During the two weeks before Easter, a promotion named “Royal days with royal aroma” was held by Kraft Foods in selected stores of the Spar group. Hosts and hostesses from...
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Tibi chocolates
Date: 2007-04-25 08:00:00
Special milk and black chocolates from tibi were sampled between 30 March and 21 April on Fridays and Saturdays on more than 120 occasions in major hyper markets. People purchasing...
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From in-store tools to promotions
Date: 2007-04-25 08:00:00
In our last issue, we gave you an account of the topics discussed during the morning of the annual meeting of Trade Marketing Klub. This is what we talked about...
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„We have been chosen to supply Tesco”
Date: 2007-04-25 08:00:00
Olive oil from Italy is on the offensive. Product presentation and sampling will be held in the Italian Cultural Institute in Budapest on 23 May. We have been invited to...
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Spring wave of Austrian weeks
Date: 2007-04-25 08:00:00
Spar, Cora, Metro. These three chains have organised Austrian food weeks in Hungary this spring. The three year long international promotional campaign for Austrian food with an annual budget of...
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