Posts From trademagazin

(HU) 2007-ben ismét Superbrands

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(HU) Bormajális Egerben

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(HU) Drágának találták a Meriant

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Pago Pink Grapefruit

Pago Pink Grapefruit has 100% fruit content and is very rich in vitamins and fibres. It is a unique product, as no such flavour is available in this size from...

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Master Good

Innovation in dumplings: Traditional highland flavours. Innovation by Vadász knédli: unique in Hungary, flavoured with bacon and onions...

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The Raid electric anti-mosquito and fly device

The Raid electric anti-mosquito and fly device introduces a new state of the art electric device technology that combines a compact diffuser with an innovative compressed sand refill containing an...

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PICK Scooby-Doo

We have developed our products, both in terms of contents and of packaging, to serve as a delicious source of nutrients for children and to captivate their attention....

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Dr. Oetker Ristorante ES Pepperoni Salame Piccante

Hungary’s most popular pizza family has a new piquant flavour: pepperoni-salami pizza. Pepperoni-salami pizza with its thin and crispy dough and deliciously spicy salami is „sinfully tempting” to consumers....

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BOMBA! Energy drink

BOMBA! Energy drink in 0,25 l can, The code for the consumer prize game is under the tab on promotional packaging....

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SIÓ premium

SIÓ celebrating its 30th birthday, has brand new, high-fruit content, premium flavours for its loyal consumers....

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When competitors use price to attack

Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...

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Coca-Cola

The Life with Coke by my side campaign is a call to live much more spontaneously, to see the positive side of life, to make our lives better and to...

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Kylie Minogue Darling

The film symbolises everything represented by Kylie Minogue and her first fragrance. It shows us that apart from being an international star, Kylie is also a sophisticated and sensual woman...

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Algida

The best things in life are simple and enjoyable at the same time. Algida brings you this simple pleasure in the shape of a smooth, creamy and delicious ice cream....

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Douwe Egberts

Everybody has a playful side. Play and win with Douwe Egberts Karaván coffee! Agency: BBDO Budapest Zrt. Customer: Sara Lee Hungary Zrt. Product: Douwe Egberts Karaván Apperance: RTL Klub, Viasat...

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Scooby-Doo

The children’s favourite Scooby-Doo, goes through exciting adventures in the cartoon serial. From now on, children will be able to accompany him on his adventures. Stickers can be collected from...

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Libero Up&Go

It’s natural to be wet, it takes Libero to be dry. Agency: DDB Budapest Reklámügynökség Customer: SCA Hygiene Products Kft. Product: Libero Up&Go Bugyipelenka Apperance: RTL Klub, Viasat 3 Period:...

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Royal days with royal aroma!

During the two weeks before Easter, a promotion named “Royal days with royal aroma” was held by Kraft Foods in selected stores of the Spar group. Hosts and hostesses from...

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Tibi chocolates

Special milk and black chocolates from tibi were sampled between 30 March and 21 April on Fridays and Saturdays on more than 120 occasions in major hyper markets. People purchasing...

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From in-store tools to promotions

In our last issue, we gave you an account of the topics discussed during the morning of the annual meeting of Trade Marketing Klub. This is what we talked about...

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„We have been chosen to supply Tesco”

Olive oil from Italy is on the offensive. Product presentation and sampling will be held in the Italian Cultural Institute in Budapest on 23 May. We have been invited to...

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Spring wave of Austrian weeks

Spar, Cora, Metro. These three chains have organised Austrian food weeks in Hungary this spring. The three year long international promotional campaign for Austrian food with an annual budget of...

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