Posts From trademagazin
From store to store in Shanghai – Metro
Date: 2007-08-29 08:00:00
Shopping tour in Shanghai. Our destinations: Metro, Lianhua (Chinese-owned supermarket chain) and Tesco. Our first stop is Metro, not only a temple but also a school of consumption here. The...
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C&C premier – millions and billions
Date: 2007-08-29 08:00:00
Metro established its first Chinese subsidiary with the JinJiang group, under the name Metro JinJiang Cash & Carry Ltd in Shanghai twelve years ago. Metro has 3 million registered customers,...
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Kylie Minogue Sweet Darling
Date: 2007-08-29 08:00:00
Sweet Darling emphasises Kylie’s sensual and feminine character. The new perfume is an exciting and oriental composition emanating smooth sensuality....
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Fanta World
Date: 2007-08-29 08:00:00
We regularly bring you flavours from all over the world with the help of Fanta. The well-known Fanta brings playfulness into the everyday lives of consumers and its new flavours...
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Celine Dion Paris Nights
Date: 2007-08-29 08:00:00
Celine Dion Paris Nights invites us for an imaginary trip to the glamorous and romantic Paris nightlife...
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Vademecum Titan Strong
Date: 2007-08-29 08:00:00
The teeth enhancing technology helps to strengthen enamel on teeth with a protective layer....
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Pickwick „Wellbeing” tea innovations from August 2007
Date: 2007-08-29 08:00:00
Demand for a healthy lifestyle and products following the wellbeing trend is growing in the tea market as well. Pickwick, a major communicator in segments like green tea and rooibos,...
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Sédvölgyi Sonka
Date: 2007-08-29 08:00:00
Made from 100 per cent pork, Hungarian style flavouring. Available in modernised packaging, in 500 and 300 gram sizes....
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Sajtos pulyka grill kolbász
Date: 2007-08-29 08:00:00
Practical size product, made 100 per cent from turkey, packaged on plastic tray with vacuum foil....
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Ambi Pur sensitive
Date: 2007-08-29 08:00:00
Ambi Pur sensitive is the first hypoallergenic air fragrance aerosol product line for home use. Dermothologically tested special formula developed to reduce the risk of allergic reaction on human skin....
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Cillit Bang
Date: 2007-08-29 08:00:00
The power of Bang in washing up buckets as well now. Removes grease and stubborn stains effectively in the whole household and outside houses as well....
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Cherry Queen
Date: 2007-08-29 08:00:00
Cherry Queen has new packaging and communication....
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Helia-D Mélytisztító Arcgél
Date: 2007-08-29 08:00:00
Sunflower stem extract and ground sea snail shell, the special ingredients of Helia-D Mélytisztító Arcgél help to remove dead epidermis cells and make our skin silky and fragrant....
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Zubrowka vodka
Date: 2007-08-29 08:00:00
Premium category Polish vodka speciality. There is a leaf of buffalo grass in each bottle, a special trademark which gives the vodka a pleasant flavour, fragrance and a light green...
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Bonbonetti Choco Fruit
Date: 2007-08-29 08:00:00
The new Bonbonetti product, Choco Fruit is dried plums from California covered in black chocolate....
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PICKWICK Fruit Amour
Date: 2007-08-29 08:00:00
Fruit Amour is an expression and communication of the pleasing character of 100% fruit based teas to consumers. Fruit Amour is a pleasing and healthy experience for body and soul,...
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Borsodi Sör
Date: 2007-08-29 08:00:00
Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...
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First cock a doodle-doo by the Master Good cock
Date: 2007-08-29 08:00:00
The usefulness of hostess promotions is often questioned by experts. There are arguments pro and contra, but hostess promotions are undoubtedly one of the most effective tools for the introduction...
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From micro wave back to the oven again
Date: 2007-08-29 08:00:00
Convenience products made without preservatives and exported by Master Good which allow housewives to prepare a delicious lunch or dinner in minutes, practically without any effort, are not too well...
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Message in a bottle
Date: 2007-08-29 08:00:00
Coty has always been characterised by market-focused thinking and they still haven’t forgotten to think the way consumers think. It is no wonder that the story of Coty began in...
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World-wide leader
Date: 2007-08-29 08:00:00
Pepsi has always been receptive to consumer needs, which allowed it detect changes in these needs, namely the increase in the popularity of functional and carbon-free soft drinks in time....
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Hungarian consumers changing
Date: 2007-08-29 08:00:00
Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...
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Warm vodka and sweating women
Date: 2007-08-29 08:00:00
Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...
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Esomar congress in Berlin, in September
Date: 2007-08-29 08:00:00
Esomar the world-wide organisation of market researchers will have a richer than ever program for participants at its Berlin congress, to be held between 16-19. September. 40 presentations and many...
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„Philosopher pasta maker” on innovation
Date: 2007-08-29 08:00:00
– Dramatic changes are needed in marketing – declared i Guido Barilla, president of Barilla holding at the ECR Europe conference held in Milan, where over 150 lectures had been...
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Shanghai: admission for low price
Date: 2007-08-29 08:00:00
– Everybody who regard themselves as global players should be present here. This is one of the reasons why .Metro was the first of the international chains to enter the...
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