Posts From trademagazin
Dropping consumer confidence and willingness to purchase
Date: 2009-02-05 08:00:00
According to a recent survey conducted by GfK Hungária and Corvinus university, consumers are very pessimistic regarding short term prospects. In December 2008, the consumer confidence index was down by...
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Slovakian and Czech markets expanding faster than inflation
Date: 2009-02-05 08:00:00
Last year, FMCG sales expanded at a faster rate in Slovakia and the Czech Republic than inflation. The Schwarz group is the market leader in the Czech Republic, while the...
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South-west dynamic, north-east slowing down
Date: 2009-02-05 08:00:00
Among local regions, retail sales show the most dynamic expansion in the south-west, according to data from Nielsen. In the north-east, no expansion has taken place in terms of value,...
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What should I wish for in 2009?
Date: 2009-02-05 08:00:00
At the end of the year, we always look back to see what we have achieved. News of the financial crisis and economic recession has brought a lot of uncertainty,...
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Deli counter
Date: 2009-02-05 08:00:00
Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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The thing to be learned,…
Date: 2009-02-05 08:00:00
… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...
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SICO óvszercsalád
Date: 2009-02-05 08:00:00
The SICO product line of the German condom manufacturer consists 8 products in packs of 3 and 12. New product line, German quality at an affordable price....
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Bonbonita Dark Selection
Date: 2009-02-05 08:00:00
A hand made praline selection filled with special creams based on tradition. A special selection of dark chocolate desserts filled with Eggnog-espresso trüffel, walnut trüffel, piña colada trüffel and sour...
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Dr. Oetker Nemzetközi desszert-különlegességek
Date: 2009-02-05 08:00:00
Dr. Oetker Karamell Krém, Dr. Oetker Mousse Csokoládés Habkrém, Dr. Oetker Tiramisu Krém (104g, 92g, 96g). Special premium desserts which can bring the sweet flavours enjoyed during foreign holidays to...
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Kométa Prágai sonka
Date: 2009-02-05 08:00:00
Prágai ham is a smoked-cooked speciality. Its size, slightly smoked colour and the thin layer of fat on top give it a unique appearance....
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Helia-D Fruit Selection
Date: 2009-02-05 08:00:00
The new members of the Helia-D Fruit Selection product line are the Maxima body lotions for dry and extra dry skin....
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Hírös Kecskeméti termékcsalád
Date: 2009-02-05 08:00:00
At the end of 2008, time has come for Zwack Kecskemét Palinka Distillery to re-launch its protected apricot palinka from Kecskemét in new packaging and slightly lower alcohol content, under...
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Spotless Színfogó & OXI Folteltávolító tasak 2in1 (10 db)
Date: 2009-02-05 08:00:00
The new, innovative Spotless Színfogó & OXI Folteltávolító pouch is the result of a special development project based on the success of Spotless Színfogó tissue which has achieved enormous popularity...
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SOLE Gustoso vajkrémek 200 g, 3 ízben
Date: 2009-02-05 08:00:00
SOLE Gustoso butter cream is made using state of the art technology. Owing to its special colloidal structure, it has a special physiological effect, different from that of traditional butter....
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Rexona Fine Fragrance Collection
Date: 2009-02-05 08:00:00
The three new Rexona versions – Shiny, Sexy, and Happy – remind us of the world of perfumes. They also provide protection against perspiration throughout the day....
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Rexona Skin Care termékcsalád
Date: 2009-02-05 08:00:00
The two new Rexona versions – Calming and Nutritive – provide effective protection against perspiration without irritation of the skin which makes them ideal for use on sensitive skin as...
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Rexona Men Invisible Ice
Date: 2009-02-05 08:00:00
With its fresh and masculine fragrance, it provides protection against perspiration throughout the day. The ingredients developed with the help of new technology minimise the occurrence of white stains on...
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Kinder Hűtött Finomságok
Date: 2009-02-05 08:00:00
The advertising spot made for Kinder Hűtött Finomságok focuses on the essence: it shows us that packaging has value because it can be exchanged for gifts. Agency: Consulting Kft./Well Reklámügynökség...
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CIES-conference: Big globally, small locally
Date: 2009-02-05 08:00:00
One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...
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Who is who?
Date: 2009-02-05 08:00:00
Peter Linzbach: Following a long period spent with the Otto group, he joined Metro eleven years ago as the purchasing director of the Cash&Carry sector. He has been working in...
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CIES summit in New York
Date: 2009-02-05 08:00:00
CIES will hold its big annual conference in New York, in Waldorf Astoria between 17-19. June. Presentations will be held by the CEO-s of the following companies: Delhaize Kellogg, Kraft...
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CBA, Metro, market hall, Tesco
Date: 2009-02-05 08:00:00
The majority of guests attending the conference went on a shopping tour on the previous day, visiting the market hall on Vámház körút, Metro on Gyáli út, Tesco on Bécsi...
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Berlin congress: when a storm is raging
Date: 2009-02-05 08:00:00
What were the topics discussed by the leaders of companies present in Hungary as well? – Consumers are adapting to the new situation, but display different attitudes to various categories...
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Between consolidation and expansion
Date: 2009-02-05 08:00:00
Over one thousand participants have attended the congress held by the German Retail Association in Berlin under the slogan „Between consolidation and expansion: new challenges for retail and industry”. Nearly...
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Munich no match for the Amsterdam PLMA yet
Date: 2009-02-05 08:00:00
Several events are organised by the Private Label Manufacturers Association every year where manufacturers get an opportunity to do business with retail chains. Among these, the exhibition held in Amsterdam...
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„World of Private Label”
Date: 2009-02-05 08:00:00
The exhibition held in Amsterdam under the slogan „World of Private Label” is the biggest of its kind in the world. The 2008 event was attended by over 3,000 exhibitors...
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Events from a trade marketing aspect
Date: 2009-02-05 08:00:00
According to the founders of TMK, it is best to discuss events at a special event like. IFE Foodapest: The first presentation was held by Fernando Bujarabal, owner of Berceo...
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