EUR 38 million market in Austria

A growing quantity of medicinal products which require no prescription are sold in Austrian food stores and – according to ACNielsen – the rate of growth is increasing. Growth is driven by the two largest segments: anti-ageing products and vitamins/mineral nutrients. These account for 70 per cent of the market. Slimming products only make up 4 per cent of total sales and the trend is negative. ACNielasen is monitoring the sales of “dietary supplements” in 15 segments of the Austrian market.