EUR 38 million market in Austria

By: trademagazin Date: 2007. 01. 31. 08:00

A growing quantity of medicinal products which require no prescription are sold in Austrian food stores and – according to ACNielsen – the rate of growth is increasing. Growth is driven by the two largest segments: anti-ageing products and vitamins/mineral nutrients. These account for 70 per cent of the market. Slimming products only make up 4 per cent of total sales and the trend is negative. ACNielasen is monitoring the sales of “dietary supplements” in 15 segments of the Austrian market.

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