Target reshapes product selection

By: trademagazin Date: 2015. 07. 16. 09:35

Minneapolis-seated retail giant Target announced a new concept at a consultation with suppliers, which was organised by Kantar Retail early May. Local, natural and artisan are the new key words in Target’s updated product selection. Four categories – baby, children, wellness and style – were named to be of special status, while detergent and pet food are key products. Convenience products got an auxiliary status. Target decided to reposition the fruits and vegetables product group, with the help of organic and premium products

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