UK’s Co-op ‘Rebrands’ Stores For COP26

Co-op has launched a campaign titled Co-op26 as the UK prepares to host global leaders and changemakers at the COP26 Climate Change conference in Glasgow this weekend.

As part of the campaign, six of the group’s flagship stores across the UK have temporarily ‘rebranded’ to Co-op26 with amplified exterior signage and window vinyl takeovers.

The retailer will also rebrand across its social channels to Co-op26 for the duration of COP-26 conference.

The campaign aims to get people asking questions about how they can impact climate change at a community level in a bid to engage customers throughout the COP26 conference and beyond.

ESM