The Magyar tej brand is celebrating its anniversary with a comprehensive campaign

By: Trademagazin editor Date: 2020. 12. 04. 11:25
This year, the Magyar tej (Hungarian Milk) brand celebrates its 10th birthday. On this occasion the manufacturer Alföldi Tej Kft. has launched a comprehensive campaign.

Ten years ago, Alföldi Tej Kft., currently the second largest producer of dairy products in Hungary, established the “Magyar tej” brand. The brand was born with the concept that consumers can clearly distinguish the milk products of Alföldi Tej made only from Hungarian raw materials at home among the significant number of imported dairy products. By 2020, the Hungarian brand’s product portfolio will consist of 25 different products, including milk, lumpy cottage cheese, butter, yoghurt, kefir, cream and, and since 2019, Trappist cheese.


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