The Magyar tej brand is celebrating its anniversary with a comprehensive campaign
Ten years ago, Alföldi Tej Kft., currently the second largest producer of dairy products in Hungary, established the “Magyar tej” brand. The brand was born with the concept that consumers can clearly distinguish the milk products of Alföldi Tej made only from Hungarian raw materials at home among the significant number of imported dairy products. By 2020, the Hungarian brand’s product portfolio will consist of 25 different products, including milk, lumpy cottage cheese, butter, yoghurt, kefir, cream and, and since 2019, Trappist cheese.
Related news
Jumbo Introduces Own-Brand Butter Featuring ‘1-Star Beter Leven’ Quality Mark
Dutch retailer Jumbo has introduced own-brand butter SKUs featuring the…
Read more >The processing sales price of dairy products has stagnated or decreased
The producer price of raw milk, expressed in national currency,…
Read more >Edeka requires higher farming standards for dairy products
The Edeka Group, including the discounter Netto, has broken the…
Read more >Related news
Henkel delivers good organic sales growth and very strong earnings improvement in first half of 2024
In the first half of 2024, Henkel recorded good organic…
Read more >PENNY stores only close on August 20th
You can conveniently do your shopping even on the holiday…
Read more >Resolution regarding the GVH procedure initiated against Szentkirályi Hungary
Yesterday, the Economic Competition Authority (GVH) announced in a press…
Read more >