That’s where e-commerce is standing now

In 2020, domestic online retail sales increased by 45% to HUF 909 billion. On the basis of the figures, it can now be stated that the online market, which initially gained momentum only because of extra and geared (forced) spending, received not only a temporary overset last year, but also a real competitive advantage that, if managed well, could lead to sustainable growth in the long term, transforming the shopping habits of millions of consumers.