A price strategy instead of a price war

By: Ipacs Tamás Date: 2023. 01. 10. 10:31

During 2022, METRO also adapted its pricing to the use of the multi-channel wholesale model, and the past months proved that this was not only competitive, but also a win-win solution.

The stronger enforcement of wholesale aspects was preceded and justified by the assessment of customer needs and the observation of customer behavior. The number of people who visit METRO’s thirteen domestic stores and take delivery amounts to 400,000 people, and the key customers are the catering industry players who generate the most traffic (40,000 customers) and retailers (30,000 customers).