Antibranding
Today there are several brands that wish to stand out from the crowd by being simple. In the world of drinks there are also very simple designs communicating a craft character, naturalness and high quality. Obviously these aren’t mass products, but super-premium drinks.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2021/10/89_italmontazs-300x157.jpg)
Traditional or modern, with or without alcohol – tha message of the „naive” look is the same everywhere: this product is unique, just like a „rough” diamond!
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