The towel is as clean as the toilet room

Probably this is what we could say about the results of the survey conducted by Chicago-based Culinary Visions and published in March. One of their most important findings is that shoppers connect in-store visual appearance with product freshness. The Fresh Perspectives Study (made with 1,500 US participants) reveals that 76 percent of respondents think products are fresh if the shelves and displays are full, and 90 percent think they are fresh if the displays and tools are clean. 85 percent believe transparent packaging is key in deciding whether food is fresh or not. //