AMC: nineteen Hungarian exhibitors will participate in the exhibition of commercial brands in Amsterdam
The Agrármarketing Centrum (AMC) will appear at the Amsterdam exhibition of commercial brands (World of PrivateLabel – PLMA) on May 23-24, 2023, with a larger than ever 180 square meter stand and nineteen exhibitors – AMC announced to MTI on Tuesday.
According to the announcement, approximately 2,500 exhibitors and 15,000 professional visitors participate in the PLMA international exhibition every year. At the Hungarian stand, potential buyers can choose between, for example, extruded products, dry pasta, dried fruit, preserves and pickles, but they can also find curiosities such as milk and water flavoring straws. This year’s debuting exhibitors offer gluten-free oats and oat pasta, various dried mushroom products, flatbreads, wafers and cheese tallers, as well as champagne, wine and vitamin drinks.
The export development project of the Agrármarketing Centrum, the Hungarian Food Business Program, will be presented at the stand
One of the central elements of this is the online catalog named Food Business Catalogue. In the publication, about 2,000 products from more than 200 domestic companies are recommended to the attention of potential buyers, and the event in Amsterdam is an excellent opportunity to make the catalog known internationally and to search for new importers, they wrote. In its announcement, AMC explained that the rise of private brands has practically catapulted worldwide in recent years, as their market share exceeds 40 percent in seven European countries, and more than 30 percent in another nine European countries.
MTI
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