Monster Energy rolls out alcoholic ice tea

In January Monster Energy launched a range of hard ice tea products called Nasty Beast. The products contain 6% alcohol and are available in three flavours. Nasty Beast follows the 2023 launch of the energy drink giant’s The Beast Unleashed carbonated alcoholic beverage, which was the best-selling new brand in the beer category last year, with sales of more than USD 87m.

This article is available for reading in Trade magazin 2024/2-3