UK retailers add beverages

By: trademagazin Date: 2008. 03. 12. 00:00

Two of the largest UK retailers, Tesco and Marks & Spencer are expanding their private label offerings in ales, wines and ciders.

Tesco has introduced three ales and
four ciders under its Finest brand. Ian Targett, Tesco buying manager
for ale and cider, said: “We have seen a growing interest from our
customers in more sophisticated styles of ales and ciders”.
Marks
& Spencer is launching a range of lower-alcohol wines. Three new
wines — a red, a white and a rosé — are made using
traditional winemaking techniques but have a naturally lower alcohol
content of 9.5%. 

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