HEINEKEN strenghtens its portfolio with an alcohol-free beer in Hungary

The Heineken brand introduces a product innovation for the first time in Hungary. The alcohol-free Heineken 0.0 will soon be on the shelves of stores and the catering units.

No one has to give up the joy of consuming Heineken before starting work early or due to driving a car: Heineken 0.0 promises. The world’s number one international premium beer brand decided in 2017 to enter the market of non-alcoholic beers and introduces the non-alcoholic version of Heineken in Hungary as well.