The Alimentaria Hub, at the heart of innovation, trends and knowledge

Alimentaria, the Food and Drinks Exhibition, is more than an international marketplace, it is an emporium of dialogue, exchange, information and knowledge on the trends and challenges of the food industry. The Alimentaria Hub covers all of the show's activities oriented towards boosting the innovative and multi-dimensional nature of the industry and detecting business opportunities. This new space, Alimentaria's key strategy, returns to Barcelona from 26 to 29 March and already has one of its sponsors, Nestlé España S.A and AZTI-Tecnalia, confirmed.

The programmed activities at The Alimentaria Hub will be made up of six core themed areas: Innovation and R&D, Nutrition, Health and Well-being, Internationalisation and Globalisation, Distribution and Retail, Marketing and Media, and Corporate Social Responsibility. Each of these themed areas will be conducted through an extensive multi-format programme encompassing exhibitions, business meetings, conferences and seminars, among other activities, and will be attended by widely renowned international gurus. Content will be provided by diverse leading companies, institutions and associations collaborating in its organisation. Companies to have already confirmed their participation include: Nestlé, Google and LinkedIn, and organisations such as the Mediterranean Diet Foundation, FIAB (the Spanish Acronym for the Spanish Food and Drink Industry Federation), the Triptolemos Foundation, AZTI-Tecnalia and Ecoembes.