Domestic influencer media spending may be around 1 billion in total in just a few years

By: Trademagazin editor Date: 2021. 03. 10. 11:20

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The leading players in the market and Kantar Hungary have joined forces. Through the collaboration, aggregated influencer media spending data will now be available to clients and media planners with monthly updates. The main goal of joint reporting is to educate about the sector and increase the transparency of the influenza market.

The participants of the Hungarian influencer market want to start a new era in a previously difficult-to-understand market segment. From now on, aggregated influencer media spending data will appear to advertising market players in a structure similar to and consistent with other forms of advertising. It is also planned that the data broken down into specific sectors will nuance the picture based on aggregate values.