Domestic products are only attractive if they are sold at good prices

GfK Hungária measures an increasing segment of the fresh product market. From their report we learn that Hungarian households spend an annual HUF 226 million on fresh products – in volume this amounts to almost 1 million tons. Agrár Európa Kft. contributed to the work of GfK Hungária, in which 2,000 households kept a shopping diary, from January 2010 registering fruit and vegetable buying too. According to Zoltán Fórián, Agrár Európa Kft.’s sector director 2010 was a bad year for the domestic fruit-vegetable sector because production fell below 2 million tons and prices were skyrocketing. There is a rosier outlook for 2011 but despite favourable conditions and the opening of farmers’ markets, a lowering potential and capacities are forecasted in the sector. Zoltán Sánta, GfK Hungária’s market development manager told our magazine that practically every household buys fruit and vegetable. The most popular vegetable is potato with a 36-percent share and among fruits apple reigns with 25 percent. In 2010 Hungarian housewives bought pepper the most often, 20 times. Only 16-17 percent of all households buy half of all the fresh fruits and vegetables sold, these buyers prefer buying at open air markets, greengrocers or from farmers. Only 34 percent of people told that they buy something solely because it is Hungarian, 78 percent mostly choose domestic products if they have a good price-value ratio.