Portugal’s Continente Tests Inclusive Store Concept
Portuguese supermarket chain Continente is piloting an inclusive store concept designed to improve the shopping experience for people with disabilities, particularly those with autism.
The Continente Modelo Leça do Balio store in Matosinhos has been adapted so that people with disabilities, particularly those on the autistic spectrum, can make purchases with autonomy and greater peace of mind.
The store offers several features, including sound mufflers for adults and children; sensory plants at the entrance; a comfort room; adapted checkout boxes; specialised shopping carts; and assisted purchasing.
The store staff has also received autism spectrum training to provide a more personalised and empathetic service.
This initiative is part of the diversity, equity, and inclusion strategy of Continente parent MC, part of the Sonae group, which addresses five dimensions, including disabilities, and which aims to promote an increasingly inclusive culture.
In 2022, Italian regional cooperative Unicoop Firenze opened a new Coop.Fi supermarket in Florence, a similar autism-friendly store concept.
Firenzében.
ESM
Related news
Eleven new stores to back Mercadona’s growth in Portugal
Spanish retailer Mercadona plans to open 11 new stores in…
Read more >Mercadona Boosts Investment In Portugal
Spanish supermarket chain Mercadona is planning to inject €180 million…
Read more >Lactalis snaps up Portuguese cheese brand owner Sequeira & Sequeira
The French company will take control of cheese production operations…
Read more >Related news
Euro zone inflation was 2.4 percent in April as well after March
In line with analysts’ expectations, annual inflation in the euro…
Read more >K&H: the inflation anomaly is clearly visible, but customers perceive it differently
Although inflation has slowed down a lot, according to the…
Read more >The domestic economy grew by 1.1% in the first quarter
In the first quarter of this year, the performance of…
Read more >