AI trend expert, crisis resilience coach and virtual model avatar creator at this year’s BrandFestival

By: Trademagazin Date: 2023. 08. 25. 11:46

On November 9-10, AI trend experts, customer experience strategists, coaches responsible for crisis resilience and creative content developers will occupy the ETELE CINEMA stage. During their presentations, they dissect the exciting issues of brand experience enhancement and consumer involvement along the lines of the AI megatrend and digital transformation. Not only can we expect an exciting approach from outstanding individuals, but they can also contribute to the formulation of progressive answers with their approaches.

Gerd Willschütz: founder of DMIx, CEO of ColorDigital GmbH

AI-based recommendation engines are shaping the fashion industry to a large extent: supermodels may soon be replaced by characters created by artificial intelligence.

Digital models from ColorDigital GmbH offer unprecedented photorealistic quality. Previously, no 3D workflow could meet marketing needs and replace photographs of human models. DMIx 3D-Studio not only makes a complex task easier, but also lays the foundations of an automated process that creates suitable content for e-retailers. With their hyper-realistic virtual people, they offer the first comprehensive solution that combines digital product development and consumer-driven marketing needs.

GUT is a game changer in the creative industry, a technology-driven advertising company working at the forefront of digital and creative innovation. The advertising agency group won “Independent Agency Network of the Year” at Cannes Lions in 2023, and their Buenos Aires office won “Agency of the Year”. According to their belief, the most important components of effective communication are data, visuals and technology. These combinations can be used to find bold and innovative solutions that meet the clients’ goals, and they can be used together to create truly successful campaigns.

One of their best-known creations is the campaign created for Stella Artois, in the framework of which they researched and examined works of art to find the brand’s products. They developed an algorithm that examined the digital archives of German paintings, so they were able to filter out works that presumably depict Stella Artois products.