AI vs. deepfake: the battle for digital credibility

By: Trademagazin editor Date: 2025. 07. 15. 10:43

Deepfake – fake images, videos and audio recordings generated by AI – is a growing concern in the online space.

This article is available for reading in Trade magazin 2025/6-7.

Deloitte’s “2024 Connected Consumer Study” has found that half of respondents feel the authenticity of online information has deteriorated, while two-thirds of those who are familiar with generative AI are afraid of manipulation. In 2023 technology companies already spent USD 5.5bn on filtering out deepfake content. //