AI-generated campaign revolution: Unilever takes marketing to a new level

Digital images without a camera

Unilever is using the latest AI tools, including NVIDIA’s Omniverse platform, to create fully digital, AI-generated product images. These are not post-retouched photos, but hyper-realistic visual content built from scratch, the quality of which is already competitive with the results of traditional photography.

Using the new technology, the content production process is twice as fast, while production costs can be reduced by up to 50%.

Campaigns in a new dimension

Visual content generated with artificial intelligence can be used across both television and digital channels, providing brands with enormous flexibility. There’s no need for expensive studio hire, photographers, travel or post-production – everything happens in a virtual space, in a controlled and reusable way.

Esi Eggleston Bracey, Unilever’s director of growth and marketing, says the solution “frees up creative teams” to focus on what they do best: innovating, redefining brands and rethinking the consumer experience.

Spectacular results: TRESemmé, Dove, Vaseline

The technology has already been tested in the field: during a campaign with the TRESemmé brand in Thailand:

content production costs were reduced by 87%,

production time was halved,

purchase intent increased by 5%.

Similar results were achieved for Dove, Vaseline and Clear brands, particularly in the Beauty & Wellbeing business, where:

content creation efficiency improved by 65%,

costs decreased by 55%.