Where the heart of retail is beating

MarketPlace, the biggest annual event of Shop! Association – the parent organisation of POPAI Magyarország – took place in Charlotte (USA) on 8-10 April 2025.

This article is available for reading in Trade magazin 2025/6-7.

On the main stage leading industry figures presented the latest retail and in-store marketing trends and POP innovations.

POPAI Shop! MarketPlace „Love of Retail” entrance

At the gala dinner the winners of OMA, Design, Zero Path and the Global Awards were announced, including a 1st place from Hungary.

Global Awards gala in the NASCAR hall

Entries from Australia and New Zealand performed superbly

Within the framework of the Global Awards, the gold exclamation mark was awarded in 24 categories at the MarketPlace trade show of Shop! in Charlotte (USA). From nearly 100 entries the international jury honoured works from 10 countries. Australia and New Zealand won five world championship titles each.

Manscaped exhibitor’s stand at the MarketPlace trade show